About Us

Why We Started

With over 25 years of combined experience in digital marketing, we saw too many businesses burning time and money on low-quality data.

We started Lead Lists to change that. Our focus is on delivering accurate, verified, and compliant consumer data that helps serious marketers get better results.

We don’t just hand over records. We align every list to your campaign’s goals, audience, and channels. This means you can market smarter and spend more efficiently.

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What Sets Us Apart

Compliance

All data is opt-in, matched against the Do Not Call Register, and re-verified every six months. We only supply records that meet current Australian privacy and consumer law.

Accuracy

We re-verify email, phone and address details every six months and ping all records prior to supplying. Our lists consistently reduce bounce backs, return mail and disconnected numbers.

Targeting

We filter by age, location, income, household type, and more. Whether you're running a national campaign or a local outreach, we help you reach the right people.

Database Size

With over 19 million permission-based consumer records, we can provide depth and scale across all states and territories, including niche and hard-to-reach segments.

Transparent Process

We make it easy to understand what you're getting and what it will cost. No bundled extras or bloated upsells - just data that fits your brief.

Compliance

All data is opt-in, matched against the Do Not Call Register, and re-verified every six months. We only supply records that meet current Australian privacy and consumer law.

Industry & Sales Knowledge

We’ve worked in digital marketing, fundraising, and direct sales. We understand how data fits into real campaigns, and we help clients use it effectively across mail, phone, SMS and email.

ROI Focus

Good data saves money and boosts results. It cuts down time wasted on dead numbers, bounce backs and return mail. It also keeps your team motivated by helping them connect with real people who are more likely to convert.

Meet Our Team

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Chris Cox

Managing Director

Chris Cox is the Managing Director at Lead Lists. He has over two decades of experience in sales, of which, a decade was spent in the lead generation and data space. His role is integral to the company’s sales, marketing, and business strategy, and standardised service commitment to clients, team members and partners.

Chris takes pride in his active and engaging leadership style. He instils Lead Lists with great energy and a sense of ambition and progression, whilst problem-solving lead generation strategy and implementation with clients. Chris is across all areas of the business and never misses a beat.

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James Baker

Director

James Baker is the Director and Head of Operations at Lead Lists. He has over 15 years of experience in the digital marketing industry and a Bachelor of Multimedia in Business Marketing, which has contributed to his knowledgeable and innovative approach to business.

James is responsible for the company’s ongoing operations, ensuring that internal systems and external communications with clients and partners runs smoothly. He also leads the Lead Lists digital marketing arm. His creative and business experience is paired with Lead Lists technical resources and an undeniable passion to deliver. This ensures that every client receives concise strategies and remarkable online experiences.

Partners & Associations

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The Bottom Line

You don’t just need more data. You need better data.

We help you reach the right people, reduce bounce rates, and increase your conversion potential.

Contact us today for a free, no-obligation consultation.