Full-Service Data Cleaning
You may be losing money on inaccurate data. Wash your data to update records, remove incorrect data, and get more out of your current customer lists.
Your company growth and marketing are only as good as your data – outdated information can reduce your return on marketing efforts and reduce your productivity. Regularly comparing your database to our existing records will make sure that you don’t have incorrect or irrelevant data – and can help you update your leads with more relevant information about your customers. The modern world moves fast, and it can only take a few months before your data is out of date or inaccurate.
Get back in touch with your customers by uploading your CRM or other customer datasets and compare it to our up-to-date and compliant database with our 500+ million records database. Save your sales department’s time by making sure you have the most relevant information on your leads so they can focus on doing what they do best instead of sorting through inaccurate records.
What are the Benefits of Data Cleansing?
Save Money – Pushing your marketing and sales campaigns to out-of-date records means lost money on postage, campaigns, and time of your sales department. Update your contacts with their new addresses, phone numbers, and more so you never risk sending an email to a dead address again.
Enrich – Enrich your data by adding our demographic and socio-economic indicators so that you can use wealth-scoring to create more personalised campaigns and identify your target markets.
Compliance – Wash your data against the Do Not Call Register to make sure you are compliant and don’t call someone who doesn’t want to be called in the first place!
Learn – We offer insights into your current database and the errors – so you can see the value of our database cleansing and also learn more about your audiences
Efficiency – Save money and get more out of your same contacts by updating information. Acquiring new leads and customers is much more expensive than re-activating your previous customers.
Data Cleaning Steps
- Contact us, and we’ll discuss your business needs and evaluate your current databases
- We cleanse your dataset and deliver you a fresh, updated customer database
- If you don’t know what to do next, we offer to consult services on marketing and database best practices
Why Choose Us
You might know your database needs some updating – but the tools out there are complicated and the options can be overwhelming. We take the technical out of updating your database and can do the hard work for you, cleansing your records and providing you guidance on next steps. Many of our customers come for a database update or to purchase lead-lists and stay for our customer service and insights into the best ways to activate your data.
We understand that not every company has an analyst who can work with excel and other programs to update datasets, so we have a service where we do the data work for you and provide next steps that help you focus on your business goals.