Data for Retail and E-Commerce
Lead Lists helps retailers and online brands reach targeted consumer audiences using accurate, opted-in data built for campaign performance across email, SMS, direct mail and telemarketing.
- 100% compliant data
- Up-to-date and comprehensive records
- 21 million+ Australian consumer records
- Opted-in for marketing
Australian consumer records
Get in front of the right customers
Your success depends on how well you reach people who are likely to respond. We help retailers and e-commerce brands build highly targeted consumer lists based on real demographic data.
We help retailers and e-commerce brands create highly targeted lists based on real data. Our lead generation services help reduce waste and improve targeting.
Every ecomm business is different. We tailor our lists to suit your campaign goals, helping you make better use of your budget and reduce reliance on pay-per-click ads.
Target retail and e-commerce audiences with precision
Our retail and e-commerce datasets can be segmented using advanced targeting filters, helping brands reach more relevant customers and build more efficient campaigns. Target your list by:
- Age demographics
- Gender for campaign relevance
- Socio-economic segmentation
- Location targeting for physical store or delivery reach
- Household and lifestyle indicators
- Buying power and affluence indicators
This allows retail and e-commerce businesses to better align products, offers, and messaging with the people most likely to be interested.
We understand market segments
The better you define your audience, the more effective your marketing becomes. Our targeting filters help you focus on the right people rather than the broadest possible audience.
Location
Focus on areas near your store, suburbs within your delivery radius or regions where demand is higher. This is useful for local retail campaigns, new store launches, seasonal promotions and delivery-based offers.
Age
Target by adult age brackets only. Useful for tailoring messaging to groups like young professionals, families or retirees. We do not provide data for individuals under 18.
Socio-economic profile
Align your campaigns with the right buying power. Whether you’re promoting premium products, everyday essentials or value-based offers, we can segment accordingly.
Gender
Useful for products that typically appeal more to men or women, such as clothing, health, beauty, wellness or lifestyle products.
No matter who you’re targeting, we’ll help you connect with more of the right people.
Accurate consumer data for better retail and e-commerce targeting
All of our records are reviewed and refreshed regularly. If we can’t confirm a contact’s details, we remove them. That’s how we maintain accuracy and compliance at scale.
You’ll receive a clean, campaign-ready list aligned to your targeting needs.
For retail and e-commerce businesses, better data supports:
- More relevant customer acquisition campaigns
- More efficient promotional outreach
- Stronger local store marketing
- Better use of email, SMS and direct mail
- Reduced waste across paid and owned channels
- Clearer audience segmentation
Want to know what’s available in your market? Get in touch and we’ll run a count based on your brief.
Supporting modern retail and e-commerce marketing
Retail and e-commerce brands rely on data to understand demand, personalise offers and improve marketing efficiency. While first-party data from your website, CRM or online store is valuable, it often only tells you about people who already know your brand.
Targeted consumer data helps extend your reach by identifying new audiences that match your ideal customer profile.
Retail and e-commerce data can help businesses:
- Reach new customers outside existing databases
- Promote offers to relevant demographics
- Support seasonal sales campaigns
- Improve audience targeting for product launches
- Drive traffic to physical stores or online sales channels
- Reduce reliance on broad, expensive advertising
For e-commerce brands, this can support product-specific campaigns, customer acquisition and retention activity. For retailers with physical locations, it can also support local area marketing and store-based promotions.
Fully compliant retail and e-commerce data
Compliance is essential when using consumer data for marketing. Our databases are:
We prioritise responsible data handling so retail and e-commerce businesses can market with confidence.
- Opted-in for marketing use
- Compliant with ACMA regulations
- Matched against the Do Not Call Register where required
- Regularly updated for accuracy
- Delivered securely and confidentially
Ways retail and e-commerce brands use our data
Retail and e-commerce businesses use our consumer databases across multiple campaign channels.
Email marketing
Promote offers, new products, sales events and loyalty campaigns using verified consumer email data.
SMS marketing
Send direct, time-sensitive promotions to opted-in consumers.
Direct mail campaigns
Target households with catalogues, vouchers, local store promotions or product launches.
Telemarketing
Reach selected customer segments using compliant phone number data where appropriate.
Retail and e-commerce businesses we support
Our data is commonly used by:
- Online retailers
- Fashion and apparel brands
- Health and beauty retailers
- Homewares and furniture stores
- Consumer electronics retailers
- Food and grocery brands
- Local retail stores
- National retail chains
- Subscription product businesses
- Direct-to-consumer brands
See verified reviews from our clients
Over the years, we have helped many clients across multiple industries. Now you get to hear from some of them.
Frequently asked questions
Can you target consumers for retail and e-commerce campaigns?
Yes. We can build targeted consumer lists based on age, gender, location, socio-economic indicators and other relevant audience criteria.
Can your data support online store promotions?
Yes. E-commerce brands can use our data for email marketing, SMS campaigns, direct mail and broader customer acquisition activity.
Can you target people near a physical retail store?
Yes. We can filter consumer data by suburb, postcode, region or delivery zone to support local retail campaigns.
Can your data be used for seasonal sales campaigns?
Yes. Our data can support seasonal campaigns such as Christmas, EOFY, Black Friday, summer promotions, clearance sales and product launches.
Do you provide data for people under 18?
No. We only provide adult consumer data and do not supply records for individuals under 18.
Is your retail and e-commerce data compliant?
Yes. Our consumer data is opted-in for marketing use, compliant with ACMA regulations and matched against the Do Not Call Register where required.
Can you help clean our existing customer database?
Yes. Our data cleansing services can help update outdated records, remove duplicates and improve the accuracy of your existing retail or e-commerce database.
Get a Free Quote
To get a free consultation please fill in our online form
or speak with our friendly team on the number below.
Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.
They were spot on, informative, professional and on time, all the things I like...thanks
We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.
Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!
I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!
Chris and the team were fantastic, easy to work with. Always available to help
We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.
Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.
Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.
Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.
Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.
Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa
Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!
Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.
When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!
Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.