Data for Retail & E-Commerce
Get In Front of Your Customers
To succeed in marketing and selling your retail or e-commerce products, you need robust targeting.
Gone are the days of placing a newspaper ad or paying for outdoor advertising and hoping for the best. Marketing in the retail and e-commerce space is extremely competitive.
Marketing without effective targeting is comparable to placing an untargeted ad in the paper.
Whether you do a letterbox drop, email marketing campaign, or SMS outreach, the success of the campaign depends on how many people you reach in your niche market that actually want to engage your services.
So, how can you guarantee that you don’t waste time or money getting your message out if you don’t have targeted data?
Our lead generation services help you to build a database of highly qualified leads – Leads that could be waiting to hear from you, because they want to buy what you sell.
We know every business is different and customise our lead generation services according to your needs.
Lead generation services offer a cost-effective alternative to Pay Per Click Ads for retailers looking to create targeted campaigns.
We Understand Market Segments
You know better than anyone who wants your products. We know best how to reach them.
The ideal customer represents a goldmine for retail and e-commerce businesses. Once you know who this person is for your business, marketing becomes easy and more cost-effective. You simply need to direct your marketing toward more people like your ideal customer.
But how do you separate your ideal customers from everyone else?
We have the most advanced data targeting system, which ensures that the data we give you is the most valuable on the market.
Some of the fundamental market segments that we can target are:
location – Whether you want to target people near your retail store or a geographic area that has a higher need for your products, whatever the need is, we can help. We will sort the data to ensure your list is as local (or locally targeted) as you require.
age – Your products may appeal to people of a certain age, or perhaps you have different products for different age groups. Even if you don’t, you may create marketing campaigns that specifically target a particular age group by appealing to their shared experiences, such as ‘back to school’ campaigns aimed at parents. To give your marketing campaigns maximum impact, we can segment our data lists by age.
trait-specific – Ideal for products specific to masculine or feminine characteristics and interests, such as clothing or beauty. We can segment your list by traits so that you can make the most of the data.
socioeconomic – Your products may appeal to someone with higher buying power who wants a premium offering or someone who appreciates value for their money. Or maybe, you have different products at different price points and want to target promotions to various segments. We can help to separate data by socioeconomic status.
Whoever you are targeting – Our lead generation services can help you reach more of the people you need with high-quality leads.
We Make Sure All The Data We Give You Is Verified.
That means we’ve seen each person’s record multiple times and confirmed their details are up to date every six months. If we can’t verify their details, we remove them from the database.
Our data verification process ensures you can get in touch with every potential client we include in our lead lists.
We can assure you that our lead generation services provide a captive audience who are ready to buy your products.
To find out how we can help you pinpoint your ideal clients – Get in touch with us.
Target your list by:
- Age demographic
- Gender can often be useful for targeted campaigns
- Socio-economic targeting, depending on the product
- Location – if promoting the a physical location or if eCommerce, delivery may only be for certain parts of the country
Free consultation
We recently worked with Lead Lists to create our first digital fundraising campaign. The process was a positive experience from start to finish with their team of experts guiding us every step of the way.
From the outset Lead Lists was attentive and responsive to our needs and expectations. They quickly understood our objectives and the tone and approach we wanted to capture. In collaboration with their wonderful creative team we were able to deliver a campaign that was not only on point, but also a game changer for ECHO which has provided a strong foundation for our fundraising efforts going forward.
Get a Free Consultation
To get a free consultation please fill in the online form or call 1300 535 397 to speak with our team.