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Can you legally buy email lists?

Email lists can be a fantastic method of marketing and allows businesses or sales people to reach people easily and conveniently. However you should be careful when thinking about this marketing option as there are some specific regulations and laws to be aware of. Buying an email list is not in and of itself illegal, …

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cleaning email list

Why Charities & Not-for-profits need to clean their email databases

Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases …

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SMS Marketing

Why Real Estate agents need to be using SMS marketing

Real estate is a hot commodity right now and reaching the right people at the right time has never been more important. As a real estate agent you want to smash goals and build meaningful contacts and relationships, but that involves great communication with the right people. Email and calling people has it’s place and …

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data standardisation

What is data standardisation and why is it important?

Data Standardisation – The Key to Organisation   When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant …

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Why it’s important to segment your customer email lists

What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and …

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Why it’s important to clean your email list before the Black Friday sales

Reach the right people before sales start   Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales. …

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