How to differentiate your business from the competition

Businesses talk a lot about the need to be innovative, disruptive or unique. However, in many cases this is easier said than done, especially for organisations working in particularly competitive industries. Could a focus on premium products attract new customers? Despite these challenges, it’s essential that businesses are able to differentiate themselves from their competitors. …

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Mobile marketing continues to split audiences

Just as businesses were getting used to digital marketing with websites and emails, the rapid mobile revolution has created a whole new channel for marketers to wrap their heads around. Mobile platforms demand a different marketing approach. While organisations may have crafted a website that perfectly serves their target market and a supporting email marketing strategy to …

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Can you calculate the ROI of your direct marketing campaign?

Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to …

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3 key differences between the GDPR and Australia’s Privacy Act

The Global Data Protection Regulations (GDPR) are the most nuanced and comprehensive set of enforceable data privacy laws to take the stage in our history. Commencing on May 25 2018, the regulations will have wide-reaching impacts on what any company collecting data from people within the European Union may do. Data privacy hasn’t only become …

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How to promote engagement with coupons and vouchers

Creating conversions with email marketing is one thing, but fostering continued interest from consumers is the next step, and often an even greater challenge. After all, with the sheer range of social media platforms businesses are active on, consumers are never far from finding deals, discounts or new places to shop. While these trends are …

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3 ways omnichannel marketing is helping businesses

Businesses have a range of options available for their marketing strategy, all with their own unique features that need to be considered and integrated together. Omnichannel marketing is taking over the way businesses promote their products and services, especially with digital services now complementing traditional sales techniques. From generating leads through the use of direct marketing …

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How do mailing lists respect data privacy?

People share more information than ever online. From sending Snapchats from gigs to sharing baby photos with far away relatives on Facebook, Australians aren’t adverse to merging their private lives with digital representations. The B2C marketing lists we offer meet data privacy laws. However, despite the increasing amount of personal data being willingly uploaded online, …

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