Reach the right people before sales start Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales. …
Why it’s important to clean your email list before the Black Friday sales Read More »
The importance of copy in your B2B or B2C marketing can’t be overstated. No matter how good a deal you’re offering, it’s the way you word your offer that’ll convince a reader to buy – or not, if you get it wrong. Word choice matters because customers react to tone just like they do to content. …
The world we live in is growing more connected with each passing day. Since the advent of the internet, many new channels for marketing have arisen, from social media to search-based content marketing. One of the most topical means for online marketing in the past year is influencer targeting. So, what exactly is influencer marketing, …
Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons …
Email lists are effective! It is no secret that email marketing is an effective way of spreading a message or connecting with current or future clients. But collating all the information can take a long time. There is a way where you can get an updated and verified list of contacts with no fuss. Buying …
Marketers the world over are forced to divide their attention among a number of different developing trends, but few are receiving the same focus as the impact of millennials. Millennials make up a unique sector of the market. Now, the generation that Goldman Sachs is referring to as one of the largest in history has come of age, …
Marketing to millennials – Is this generation actually different? Read More »
Consumer behaviour is evolving in a number of different ways. From engaging with businesses on new platforms, to expressing changing demands for the type of goods on offer, it’s not always easy to work out which developments will affect B2C marketing strategies the most. While each target market may express its own specific requirements, there is …
Despite what many may be saying, the future of communication isn’t all digital, and marketers can continue to operate safe in the knowledge they will reach consumers through physical and online means. Australians will spend almost $3 billion online over the Christmas period. The fact that different demographics and target audiences respond to communication methods …
Direct mailing vs. email marketing: What’s best for your business? Read More »
Are you concerned your small business marketing strategy isn’t driving growth? Here are some FAQs that may help you get your business on the fast track to success. What marketing channels are businesses using? A recent survey of Australian and New Zealand businesses by Deloitte found that the majority of SME transactions (38.9 per cent) occur …
Reach more people with ease Email marketing can be highly effective and the more people you have are reaching the more potential sales and brand awareness you obtain. It can be a struggle to gather the momentum needed to see the desired results from an email campaign, but it is not impossible. You can’t …
