Relationship marketing is the art of attracting customers who not only want your product, but like you as a business. It’s all about making your offer as appealing as possible so that they choose you as the recipient of their repeat business. You benefit from continual income without having to attract as many new customers. …
To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer. What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone …
How to streamline and optimise a direct marketing campaign Read More »
Delivering smart, useful emails might seem like something only that fancy marketing agencies and big-name brands can do, but there are some easy tips to help you on your way to great performing emails. The Subject Line Knows All An email subject line can make or break your email campaign. The wrong one can mean …
Email Marketing Cheat Sheet – How To Create Emails That Will Deliver Your Great Results Read More »
“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of …
You can have plenty of marketing lists, and send emails and direct marketing pieces religiously for months or even years. But if your mailings aren’t getting any buy-in, what’s it all for? The key to getting return on your campaign is harnessing the power of marketing lists as a way to target your communications and …
Marketers have a range of channels available for their campaigns, each offering something different. But with a multichannel approach, you can take advantage of the best that both digital and direct mail have to offer. It’s not an either/or decision – it’s a case of figuring out how to get the best results from both. …
Direct mail and email – collaborators, not competitors Read More »
Database marketing might sound like a marketing strategy that is out of your reach as a smaller business. You may think that without a data scientist, you’re out of luck. However, database marketing is much simpler than you think, and you might be doing database marketing already! Simply put, database marketing is marketing where you …
What is Database Marketing – And Should Your Business Do It? Read More »
Modern-day business is driven by data and information – whether you are a multi-national corporation with thousands of employees or a local tradesman trying to grow your business into more local areas. The problem with all of this data is that it requires regular maintenance to stay accurate and useful to your company. Data scientists …
What is Data Cleaning? Why Your Database Needs a Cleanse Read More »
