Blog | Lead Lists

Why Charities & Not-for-profits need to clean their email databases

Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases …

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Why Real Estate agents need to be using SMS marketing

Leave a Comment / B2C Marketing, Database Marketing, SMS Marketing / By Chris Cox

Real estate is a hot commodity right now and reaching the right people at the right time has never been more important. As a real estate agent you want to smash goals and build meaningful contacts and relationships, but that involves great communication with the right people. Email and calling people has it’s place and …

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What are real estate data lists?

Leave a Comment / B2C Marketing, Database Marketing, Email Marketing / By Chris Cox

The real estate market is booming and it has never been more important to be interacting with the right people at the right time. It is a fast market and a missed phone call could be a missed opportunity. Having up-to-date real estate data will not only help you connect with more people, but with …

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What is data standardisation and why is it important?

Leave a Comment / Data Cleaning, Data Privacy, Database Marketing / By Chris Cox

Data Standardisation – The Key to Organisation When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant …

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Why it’s important to segment your customer email lists

Leave a Comment / B2B Marketing, B2C Marketing, Data Cleaning, Email Marketing / By Joel Brooker

What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and …

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Why it’s important to clean your email list before the Black Friday sales

Leave a Comment / B2B Marketing, B2C Marketing, Data Cleaning, Email Marketing / By Chris Cox

Reach the right people before sales start Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales. …

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The power of language in direct marketing

B2C Marketing, General / By Chris Cox

The importance of copy in your B2B or B2C marketing can’t be overstated. No matter how good a deal you’re offering, it’s the way you word your offer that’ll convince a reader to buy – or not, if you get it wrong. Word choice matters because customers react to tone just like they do to content. …

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Is influencer marketing worth the effort?

B2C Marketing, General / By Chris Cox

The world we live in is growing more connected with each passing day. Since the advent of the internet, many new channels for marketing have arisen, from social media to search-based content marketing. One of the most topical means for online marketing in the past year is influencer targeting. So, what exactly is influencer marketing, …

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Why cleaning your email database is important

Leave a Comment / B2B Marketing, B2C Marketing, Data Cleaning, Email Marketing / By Chris Cox

Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons …

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How to purchase email lists for marketing

Leave a Comment / B2B Marketing, B2C Marketing, Database Marketing, Email Marketing / By Chris Cox

Email lists are effective! It is no secret that email marketing is an effective way of spreading a message or connecting with current or future clients. But collating all the information can take a long time. There is a way where you can get an updated and verified list of contacts with no fuss. Buying …

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