Data Cleaning

What is data standardisation?

Having information stored and presented in convenient and effective formats is crucial. As a business, working with data that is standardised boosts efficiency, accuracy and the ability to conduct analysis and targeted marketing. Data can come in various forms, but standardising it makes it usable and functional. When you try to use data stored in …

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cleaning email list

Why Charities & Not-for-profits need to clean their email databases

Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases …

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data standardisation

What is data standardisation and why is it important?

Data Standardisation – The Key to Organisation   When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant …

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Why it’s important to segment your customer email lists

What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and …

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Why it’s important to clean your email list before the Black Friday sales

Reach the right people before sales start   Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales. …

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cleaning email list

Why cleaning your email database is important

Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons …

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Is buying an email list worth it?

Is buying an email list worth it?

Grow your business fast with email lists!   One of the most effective ways of growing your business is with email advertising. Almost everyone has email and a targeted email campaign is proven to help businesses expand their reach. But you may be asking yourself, “should I buy an email list? Is it more beneficial …

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cleaning email list

What is Data Cleaning? Why Your Database Needs a Cleanse

Modern-day business is driven by data and information – whether you are a multi-national corporation with thousands of employees or a local tradesman trying to grow your business into more local areas. The problem with all of this data is that it requires regular maintenance to stay accurate and useful to your company. Data scientists …

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