Data cleaning might be something you think about doing as a business, but fail to allocate the time and resources to actually action. It may be something that you think doesn’t really affect your business and in the long run is a waste of time. Or you may see the need and benefit and just […]
Why Data Cleaning is a must in 2022 Read More »
Every business needs data to reach the right audience, bring in sales and provide the best value to its customers. Here, you can read about what data cleaning is and why it is so beneficial. The basics of data cleaning Data cleaning is simply filtering out the customer and client data that isn’t useful
What is data cleaning? Why is it data cleaning important? Read More »
Having information stored and presented in convenient and effective formats is crucial. As a business, working with data that is standardised boosts efficiency, accuracy and the ability to conduct analysis and targeted marketing. Data can come in various forms, but standardising it makes it usable and functional. When you try to use data stored in
What is data standardisation? Read More »
Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases
Why Charities & Not-for-profits need to clean their email databases Read More »
Data Standardisation – The Key to Organisation When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant
What is data standardisation and why is it important? Read More »
What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and
Why it’s important to segment your customer email lists Read More »
Reach the right people before sales start Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales.
Why it’s important to clean your email list before the Black Friday sales Read More »
Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons
Why cleaning your email database is important Read More »
Grow your business fast with email lists! One of the most effective ways of growing your business is with email advertising. Almost everyone has email and a targeted email campaign is proven to help businesses expand their reach. But you may be asking yourself, “should I buy an email list? Is it more beneficial
Is buying an email list worth it? Read More »
Modern-day business is driven by data and information – whether you are a multi-national corporation with thousands of employees or a local tradesman trying to grow your business into more local areas. The problem with all of this data is that it requires regular maintenance to stay accurate and useful to your company. Data scientists
What is Data Cleaning? Why Your Database Needs a Cleanse Read More »