The importance of copy in your B2B or B2C marketing can’t be overstated. No matter how good a deal you’re offering, it’s the way you word your offer that’ll convince a reader to buy – or not, if you get it wrong. Word choice matters because customers react to tone just like they do to content. …
The world we live in is growing more connected with each passing day. Since the advent of the internet, many new channels for marketing have arisen, from social media to search-based content marketing. One of the most topical means for online marketing in the past year is influencer targeting. So, what exactly is influencer marketing, …
Marketers the world over are forced to divide their attention among a number of different developing trends, but few are receiving the same focus as the impact of millennials. Millennials make up a unique sector of the market. Now, the generation that Goldman Sachs is referring to as one of the largest in history has come of age, …
Marketing to millennials – Is this generation actually different? Read More »
Consumer behaviour is evolving in a number of different ways. From engaging with businesses on new platforms, to expressing changing demands for the type of goods on offer, it’s not always easy to work out which developments will affect B2C marketing strategies the most. While each target market may express its own specific requirements, there is …
Despite what many may be saying, the future of communication isn’t all digital, and marketers can continue to operate safe in the knowledge they will reach consumers through physical and online means. Australians will spend almost $3 billion online over the Christmas period. The fact that different demographics and target audiences respond to communication methods …
Direct mailing vs. email marketing: What’s best for your business? Read More »
Are you concerned your small business marketing strategy isn’t driving growth? Here are some FAQs that may help you get your business on the fast track to success. What marketing channels are businesses using? A recent survey of Australian and New Zealand businesses by Deloitte found that the majority of SME transactions (38.9 per cent) occur …
There are many ways businesses can hook consumer interest in their marketing campaigns. From tugging at the heartstrings to tickling a funny bone, the more interesting content is, the more likely it is to promote engagement. However, there are new challenges for marketers looking to champion clever content, especially in the digital space. As online …
Building a sales funnel is all about having a clear path from the first contact a potential customer has with your business right through to when they make a purchase or start using your services. However, with the growth in omnichannel marketing, this journey through a sales funnel has become more fragmented and harder to …
Direct marketing is one of the oldest forms of promotion. It was around long before we had media advertising, and long before we even considered marketing a strategic function. But with so many new and exciting marketing methods, do you really know what direct marketing is? How does direct marketing work? Traditional advertising on the television …
If there’s one thing marketing professionals don’t have a shortage of, it’s tools to target and refine the groups of consumers that are most interested in their products. However, while businesses have access to an overwhelming array of data and insights that allows them to narrow down their audience, how many are using these tools …
Does marketing by demographics limit engagement? Read More »