B2C marketers are in a unique position when trying to appeal to customers. Unlike their B2B counterparts, they need to appeal to time-poor individuals who are often trying to choose between many different options. However, a major aspect of the complexity that accompanies B2C marketing is simply the nature of the way people purchase services. …
Take a brief moment of silence. You might not hear anything but your customers and prospects could be trying to tell you something. As technology evolves and is embraced in more sectors across the globe, businesses worldwide are adopting social listening strategies to better guide their marketing efforts. This modern practice is shaping the way …
There is a notable difference between B2C and B2B marketing. While both are comprised of similar techniques, the motivations and relationships between vendors and clients or customers are markedly different. The journey from prospect to conversion and finally to sale often takes a unique form, as a prospective client will be looking for very different features …
People share more information than ever online. From sending Snapchats from gigs to sharing baby photos with far away relatives on Facebook, Australians aren’t adverse to merging their private lives with digital representations. The B2C marketing lists we offer meet data privacy laws. However, despite the increasing amount of personal data being willingly uploaded online, …
Does your marketing campaign tell a story? Perhaps more importantly, have you incorporated that story into your marketing strategy across all channels? How and where a brand tells its story has a huge impact on the way it’s perceived by customers. In today’s highly interactive world, it’s important for brands to embrace multi-channel storytelling in …
Why you need to tell a story with your multi-channel marketing Read More »
“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of …
Businesses aren’t the only entities that need to promote their services and foster engagement from the general public. Many not-for-profit organisations around Australia also depend on promotional initiatives to ensure people are aware of their respective causes and how they help to make a difference. Just like a normal marketing campaign, it’s important that not-for-profits have access …
How can not-for-profits reach people with direct marketing? Read More »
Once you’ve got your marketing database from a qualified data list provider, your team should be well-equipped to start contacting prospects. A great campaign will incorporate multiple channels, including direct mail, email and telemarketing. That said, cold calling is a rather sensitive subject for a lot of people. In order to be effective with your …
Do not call: Working with Australian cold calling laws Read More »
Your click-through rates will tell you that people are opening your emails – so why are there no customers in your shop? One possible reason is that you’re targeting the wrong people. Rather than communicating to consumers on the other side of the city, perhaps it’s time your email marketing campaign went hyperlocal. What is a …
Could hyperlocal email marketing work for your business? Read More »
We live in a world where instant gratification is the norm. The digital transformation of society has meant that constant communication via mailing lists is often cited as the best way to build a relationship with customers. Ever since the first mass email was sent in 1978, the overwhelming majority of brands have embraced the …
Are drip campaigns the key to unlocking email marketing management? Read More »
