b2b marketing

How to streamline and optimise a direct marketing campaign

To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer.  What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone …

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How to skyrocket engagement with your headlines

“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of …

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