Data for Health, Wellness & Fitness Marketing
Lead Lists helps gyms, fitness franchises, wellness providers, and membership-based health services connect with targeted local prospects using accurate, opted-in consumer data built for acquisition campaigns across SMS, email, telemarketing, and direct mail.
- 100% compliant data
- Up-to-date and comprehensive records
- 21 million+ Australian consumer records
- Opted-in for marketing
Australian consumer records
Consumer data built for fitness and wellness acquisition
We supply consumer data to gym chains, fitness franchises, health clubs, wellness providers, and membership-based services running acquisition campaigns at scale across Australia. Whether you are launching a new location, driving membership sign-ups, or promoting a seasonal offer, our data gives you a targeted, compliant starting point for outreach.
Our records are regularly updated and verified across demographic, household, and location variables, so your campaigns reach real people in the right catchment areas rather than burning budget on outdated contacts.
That’s why we focus on:
- Accurate, regularly updated consumer data
- Local area and postcode-level targeting
- Audience segmentation by age, household type and life stage
- Compliance with ACMA and Do Not Call Register requirements
- Better targeting to reduce wasted spend and improve membership acquisition rates
Target health and fitness prospects with precision
Our consumer database can be filtered across a wide range of demographic and geographic variables, giving you the ability to build lists that reflect the audience most likely to convert in your target area. Filter your list by:
- Age and gender
- Geographic location and postcode
- Household and family type
- Socio-economic segmentation
- Affluence and lifestyle indicators
- Higher education and occupation levels
This allows fitness and wellness businesses to build campaigns around the people most likely to live, work or exercise within reach of a specific location.
How we help health, wellness and fitness businesses grow
We apply advanced filters across our consumer database to help you identify the right audiences for your acquisition campaigns.
Local area and catchment targeting
Most gym and fitness memberships are won or lost within a few kilometres of a location. We can filter your list by postcode, suburb or radius to ensure your campaigns focus on the households most likely to become members. Particularly useful for new location launches and local promotional campaigns.
Age and life stage targeting
Different fitness products appeal to different life stages. We can target younger adults for high-intensity and group fitness offerings, families for all-ages health club memberships, and older adults for low-impact, allied health, and wellness-focused services. Build lists that reflect the audience your product is built for.
Household and lifestyle targeting
Reach households with demographic and lifestyle profiles that align with gym membership and wellness spending. We can filter by household size, socio-economic indicators, and affluence levels to help you prioritise prospects more likely to spend on health and fitness services.
Multi-location and franchise targeting
For gym chains and fitness franchises running campaigns across multiple sites, we can supply separate lists by location, each filtered to the relevant catchment area. This supports national campaigns with local relevance.
Accurate data for better membership acquisition
Every record in our database is reviewed and updated on a regular basis. Records that cannot be verified are removed. What you receive is a clean, targeted list built to your campaign brief, without the wasted contacts that inflate cost per acquisition and drive down campaign ROI.
We also offer data cleansing services to help you clean and enrich your existing member or prospect database before your next campaign.
Want to see how our data can support your next membership campaign? Get in touch today.
Supporting fitness and wellness acquisition campaigns at scale
Health, wellness and fitness businesses rely on accurate consumer data to run acquisition campaigns that perform. Our data supports the strategies that drive membership growth:
- New location launches and local area campaigns
- Seasonal promotions and membership drive periods
- Reactivation campaigns targeting lapsed members
- Gym-to-home transitions and digital membership offers
- Multi-channel outreach across SMS, email, telemarketing and direct mail
- Postcode-level targeting for franchise and chain campaigns
Fully compliant fitness marketing data
Fitness and wellness businesses running outbound campaigns in Australia need to meet the requirements of the Spam Act 2003, the Do Not Call Register Act 2006 and ACMA consent standards. Our data is built with compliance in mind at every step.
Our databases are:
- Opted-in for marketing
- Compliant with ACMA regulations
- Aligned with Do Not Call Register requirements
- Regularly updated for accuracy
- Delivered securely and confidentially
Ways health, wellness and fitness businesses use our data
SMS Marketing
Deliver short, direct offers to opted-in consumers within your target catchment. SMS works well for time-limited gym promotions, free trial offers and new location launch campaigns where you need fast reach at a local level.
Direct mail
Email marketing
Telemarketing
Use accurate phone number lists washed against the Do Not Call Register for outbound calling campaigns. Works well for gym membership consultations, health club promotions and personal training offers where a conversation is part of the conversion process.
You can also combine datasets with our consumer data lists and data cleansing services to improve campaign performance further.
Health, wellness and fitness businesses we work with
Our data is commonly used by:
- Gym chains and fitness centres
- Fitness franchises
- Boutique studios and group fitness providers
- Health clubs and leisure centres
- Wellness and allied health providers
- Personal training businesses
- Nutrition and supplement brands
- Digital fitness and online membership platforms
See verified reviews from our clients
Over the years, we have helped many clients across multiple industries. Now you get to hear from some of them.
Frequently asked questions
Can I target consumers by suburb or postcode for a gym or fitness campaign?
What targeting options are available for fitness and wellness marketing?
We can filter by age, gender, household type, socio-economic level, lifestyle indicators, geographic location and more. For fitness campaigns, the most commonly used filters are age, postcode and household type, as these tend to reflect the audience most likely to convert for a given product or membership type.
Is your data compliant for SMS and email campaigns targeting fitness audiences?
Yes. All email and SMS records we supply are opted-in and compliant with the Spam Act 2003 and ACMA requirements. Every telemarketing list is also washed against the Do Not Call Register before delivery.
Can you supply data for a new gym or fitness location launch?
Yes. New location launches are a common use case. We can supply a targeted list filtered to the catchment area around your new site, segmented by the demographic profile most relevant to your membership offer. This gives you a compliant, ready-to-use list for your launch campaign across whatever channels you are using.
Can fitness franchises get separate lists for each location?
Yes. For franchise and multi-site operators, we can supply separate lists for each location, each filtered to the relevant postcode or catchment area. This supports national campaigns while keeping the targeting local and relevant.
Can you help us clean our existing member or prospect database?
Yes. Our data cleansing service can remove duplicate records, update outdated contact details, wash numbers against the Do Not Call Register and flag undeliverable addresses. It’s a useful step before any major campaign, particularly if your database has not been cleaned recently.
Get a Free Quote
To get a free consultation please fill in our online form
or speak with our friendly team on the number below.
Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.
They were spot on, informative, professional and on time, all the things I like...thanks
We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.
Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!
I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!
Chris and the team were fantastic, easy to work with. Always available to help
We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.
Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.
Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.
Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.
Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.
Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa
Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!
Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.
When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!
Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.