SMS Marketing Data Lists

Verified, opt-in Australian mobile numbers for targeted SMS campaigns. Compliant with the Spam Act 2003 and ready to use the same day.

Content black woman texting message on fence

SMS Marketing - Our Data Snapshot

We are ready to work with you to help achieve your business goals. Are you ready to elevate your SMS marketing campaign?

Mobile Numbers, pinged to ensure they are connected
0 M
Australian consumer records
0 M+
Compliant with ACMA regulations
0 %

Almost 1 billion historical records in total

Washed against the Do Not Call Register

Up-to-date records & opted in for marketing

How we can optimise your SMS marketing strategy

SMS reaches people where they actually pay attention. Open rates sit at around 94%, with 90% of messages read within three minutes of delivery. But disconnected numbers, contacts on the Do Not Call Register, and records that were never properly opted in create the same problems at scale: wasted send costs, compliance exposure, and underperforming campaigns. These can create roadblocks and our SMS marketing data lists can help.

Higher Response Level

Better targeting with our SMS data lists allows for a higher response rate. Campaigns typically average around 45%, well ahead of email's sub-1% response rate.

Spam Act Compliance

In a highly regulated industry, compliance is essential to prevent legal action and penalties.

Optimised Budget

Reaching your target demographics using our SMS marketing databases can ensure resources are fully optimised.

Connected Numbers

We ping out mobiles to ensure they are active before adding them to our databases.

What makes our SMS marketing databases special?

We are here to help you overcome SMS marketing roadblocks. Our solutions can help turn your underperforming SMS marketing campaign around.

  • You receive opt-in consumer mobile numbers.
  • It’s easy to segment lists by demographics, location, age, gender, income and socio-economics.
  • We are compliant with the Spam Act 2003.
  • Our lists are regularly updated to remove invalid numbers.
  • A DNC wash receipt number is provided with every order for a documented compliance record.

How do our SMS marketing databases work?

It is easy to access and integrate our SMS data into your internal systems. Over the years, we have developed a perfected process for our clients, which includes:

Define your audience and campaign goals.

Receive a targeted SMS list including only opt-in recipients, pinged to confirm they're active and washed against the DNC Register.

Send your campaign with confidence, knowing it's fully compliant: same-day delivery is available in most cases.

Track engagement and optimise for higher conversions.

Which industries benefit from our SMS marketing lists?

We assist businesses from a wide range of industries, from charities to property investment and more. Some of the top industries we serve include:

australian politics data

Political Parties

Target specific government areas/ locations for a more effective campaign.

data for travel companies

Travel Companies

Targeted, compliant consumer data to boost travel promotions and campaign performance.

medical research data

Medical Research Companies

Compliant consumer data to support medical research recruitment and outreach campaigns.

Rectangle 16

Solar Industry

Save time by targeting the right potential customers, like homeowners, not renters.

data for real estate agents

Real Estate Agents

Our data can help build meaningful relationships with homeowners/ buyers.

Work of architect

Property Investment

Access targeted data on those on the hunt for an investment property.

data for ecommerce

Retail & E-Commerce

Reach your target audience easily and sell more products.

data for finance services

Financial Services

Our verified data can help you gain new customers for your financial services business.

data for charities

Charities and NFPs

Connect with individuals who are ready to support you.

australian consumers 1

Market Research Companies

Get support finding the right people to target for market research.

Access 100% compliant SMS marketing databases

SMS marketing in Australia is governed by the Spam Act 2003, enforced by the Australian Communications and Media Authority (ACMA). To send a marketing SMS legally, you must have the recipient’s consent, clearly identify your business, and include a functional unsubscribe option in every message. Compliance is key and is always at the front of mind when we develop our databases.
  • All our data is opt-in and collected legally.
  • We are compliant with the Spam Act 2003 and the Privacy Act 1988.
  • Mobiles pinged before delivery to ensure maximum engagement.
  • Our data is updated daily for optimal accuracy.
  • DNC wash receipt number provided with every order as a documented compliance record.

What's Included in Our SMS Marketing Database Lists

Our lists are as comprehensive and up-to-date as possible, but what is included? Our databases are customisable and include data points like:

  • First Name
  • Last Name
  • Email
  • Mobile
  • Gender
  • Address
  • Socio-economic scores
  • DNC wash receipt number
  • Ping email result

See what our clients have to say

We’ve got verified reviews from clients across multiple industries. See what some of them have to say about their experience here:

Thomas Schalch

Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.

Shanka

They were spot on, informative, professional and on time, all the things I like...thanks

Jackie Chen

Good quality and service, will recommend to friends.

edward baker

We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.

kyle mercado

Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!

Matthew Johston

Very reliable provider, great service

Micah de Castro

I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!

Brad Donaldson

Chris and the team were fantastic, easy to work with. Always available to help

Brett Lukatelich

We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.

Jon Craven

Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.

Jonathan Schmarr

Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.

Simon Morelli

Fantastic service, great data. would recommend.

Angela Linke

Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.

Robin Saab

Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.

Formplex Weatherboards

Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa

Felix Croshaw

Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!

Harry Brown

Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.

Chris Maynard

When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!

John Smith

Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.

SMS Marketing Database FAQs

If you still have some questions about how we work and what our SMS marketing databases are all about, this is the section for you. We have put together a list of commonly asked questions, which you can read below.

Is SMS marketing legal in Australia?
Yes, provided the numbers are opt-in and permission-based. Under the Spam Act 2003, you must have the recipient’s consent before sending a marketing SMS. Every number we supply is opt-in, washed against the Do Not Call Register, and compliant with Australian law. You are also required to include a working unsubscribe option in every message you send.
We supply verified, opt-in Australian consumer mobile numbers, pinged to confirm they are active and connected before delivery. We do not supply business mobile numbers, if you need business contact data, we can refer you to Firmable, a B2B data provider we trust.
You can filter by location, age, gender, household income, socio-economic status, and property type. Talk to us about your audience before you order and we’ll confirm what’s available.
What we supply covers the data side of compliance: opt-in, permission-based numbers washed against the DNC Register. The unsubscribe mechanism, sender identification, and message content are your responsibility as the sender.
Our data is updated daily for optimal accuracy, with numbers pinged regularly to remove disconnected, ported, or inactive contacts.
SMS open rates are as high as 98%, and the average response rate for SMS campaigns sits around 45%. Results depend on your message content, offer, timing, and how well the list is targeted to your audience.
Yes, our lists are built for campaign-scale SMS sends and are delivered in a standard spreadsheet format compatible with most SMS marketing platforms.
Use opt-in, DNC-washed data, clearly identify your business in the message, and include a functional unsubscribe option in every send. These are required under the Spam Act 2003 and also reduce the risk of carrier or platform spam flags.
Charities and NFPs, financial services, solar, real estate, property investment, political parties, retail and e-commerce, medical research, and travel companies all use our SMS marketing lists regularly.
Our lists are supplied as verified mobile numbers, suitable for SMS and MMS sends depending on your platform’s capabilities. The Spam Act 2003 applies to both message types, so the same consent and identification requirements apply.

Now is the time to accelerate your SMS marketing strategy

Our experienced team is ready when you are. We can help you make the most of your SMS marketing campaign by working with you to understand the most effective data. Based on your business goals and target audience, we will provide compliant and accurate data.
google
Thomas Schalch
May 26, 2025

Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.

google
Shanka
May 29, 2024

They were spot on, informative, professional and on time, all the things I like...thanks

google
Jackie Chen
May 20, 2024

Good quality and service, will recommend to friends.

google
edward baker
May 16, 2024

We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.

google
kyle mercado
May 16, 2024

Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!

google
Matthew Johston
May 16, 2024

Very reliable provider, great service

google
Micah de Castro
May 24, 2023

I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!

google
Brad Donaldson
April 5, 2023

Chris and the team were fantastic, easy to work with. Always available to help

google
Brett Lukatelich
February 17, 2023

We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.

google
Jon Craven
December 6, 2022

Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.

google
Jonathan Schmarr
December 2, 2022

Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.

google
Simon Morelli
November 25, 2022

Fantastic service, great data. would recommend.

google
Angela Linke
October 3, 2022

Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.

google
Robin Saab
October 28, 2020

Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.

google
Formplex Weatherboards
August 13, 2020

Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa

google
Felix Croshaw
August 5, 2020

Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!

google
Harry Brown
July 28, 2020

Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.

google
Chris Maynard
July 27, 2020

When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!

google
John Smith
July 27, 2020

Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.