Data for Insurance Marketing
Lead Lists helps insurers, comparison services, and insurance marketers connect with targeted prospects using accurate, opted-in consumer data built for acquisition campaigns across telemarketing, direct mail, SMS, and email.
- 100% compliant data
- Up-to-date and comprehensive records
- 21 million+ Australian consumer records
- Opted-in for marketing
Australian consumer records
Reach the right consumers for your insurance campaigns
We supply consumer data to insurance providers, comparison platforms, and insurance marketers running acquisition campaigns across Australia. Whether you’re targeting prospects for home and contents, life, health, car, or income protection insurance, our data is filtered to match your audience and compliant with Australian marketing regulations.
Our records are regularly updated and verified, so your team starts every campaign with an accurate, relevant list, rather than one full of gaps and outdated contacts.
That’s why we focus on:
- Accurate, regularly updated consumer data
- Strong audience segmentation by household type, age and life stage
- Compliance with ACMA and Do Not Call Register requirements
- Better targeting to reduce wasted spend and improve acquisition rates
Target insurance prospects with precision
Our consumer database can be filtered across a wide range of demographic and household variables, giving you the ability to build lists that reflect your ideal policyholder profile. Filter your list by:
- Age and gender
- Socio-economic segmentation
- Household and homeowner status
- Affluence and wealth indicators
- Geographic location and postcode
- Higher education and occupation levels
This allows insurance businesses to build campaigns around life stage, household profile and financial position rather than sending broad, untargeted outreach.
How we help insurance businesses find the right prospects
We apply advanced filters across our consumer database to help you identify the audiences most likely to need your products.
Homeowner and household targeting
Ideal for home and contents, landlord insurance and mortgage protection campaigns. We identify likely homeowners and renters based on property indicators, age and length of residence, so you’re not wasting budget on the wrong audience.
Life Stage Targeting
Target consumers at key life stages where insurance decisions are commonly made: new families, pre-retirees, recent movers, and first-time homeowners. Life stage is one of the strongest signals for insurance product interest.
Affluence and income targeting
Reach consumers with higher household income and wealth indicators for premium insurance products, income protection, and investment-linked policies. Useful for life insurance, private health, and high-value asset cover.
Geographic and postcode targeting
Build localised campaigns by state, region or postcode. Useful for insurers operating in specific markets or running campaigns tied to weather events, natural disaster risk areas, or regional product availability.
Accurate data for better campaign performance
Every record in our database is reviewed and updated on a regular basis. If we cannot verify a record, we remove it. What you receive is a clean list built to your campaign brief, without the wasted contacts that inflate your cost per acquisition and drag down campaign performance.
We also offer data cleansing services to help you clean and enrich your existing customer or prospect database before your next campaign.
Want to see how our data can support your next insurance campaign? Get in touch today.
Supporting modern insurance acquisition strategies
Insurance marketers rely on accurate consumer data to run campaigns that are both cost-effective and compliant. Our data supports insurance acquisition strategies built around:
- Reaching new prospects at scale across multiple channels
- Personalising outreach based on life stage, household type and income
- Improving lead quality to reduce cost per policy acquired
- Supporting telemarketing campaigns washed against the Do Not Call Register
- Reducing duplicate contacts and dead records through regular data updates
Fully compliant insurance marketing data
Compliance is a real concern for insurance marketers in Australia. ACMA enforces the Spam Act 2003 and the Do Not Call Register Act 2006, and penalties for non-compliant campaigns are significant. Our data is built with this in mind.
Our databases are:
- Opted-in for marketing
- Compliant with ACMA regulations
- Aligned with Do Not Call Register requirements
- Regularly updated for accuracy
- Delivered securely and confidentially
Every telemarketing list we supply is washed against the Do Not Call Register before delivery, so you can run outbound campaigns with confidence.
Ways insurance businesses use our data
Our consumer data supports multiple acquisition channels for insurance marketers.
Telemarketing
Use accurate phone number lists washed against the Do Not Call Register to run compliant outbound calling campaigns for policy acquisition and quote generation.
Direct mail
Target specific demographics, homeowner segments and geographic areas with physical mail campaigns. Direct mail remains one of the higher-trust channels for insurance outreach, particularly for older audiences.
Email Marketing
Reach opted-in consumers with compliant, verified email data. Useful for comparison services and insurers running quote-based acquisition campaigns.
SMS Marketing
Deliver timely insurance offers and renewal prompts to opted-in consumers via SMS. Works well for short, high-intent messages tied to specific products or events.
You can also combine datasets with our consumer data lists, data cleansing and telemarketing data services to improve campaign performance further.
Insurance businesses we work with
Our data is commonly used by:
- Home and contents insurers
- Health insurance providers
- Life and income protection insurers
- Car insurance providers
- Insurance comparison platforms
- Brokers and underwriters
- Fintech and embedded insurance businesses
See verified reviews from our clients
Over the years, we have helped many clients across multiple industries. Now you get to hear from some of them.
Frequently asked questions
Is your insurance marketing data compliant with Australian regulations?
Yes. All consumer records we supply are opted-in and compliant with the Spam Act 2003, the Do Not Call Register Act 2006 and ACMA requirements. Every telemarketing list is washed against the Do Not Call Register before delivery.
Can I target homeowners for home and contents or mortgage protection campaigns?
Yes. We can filter your list to identify likely homeowners based on age, property indicators and length of residence. This is one of the most commonly used targeting options for home, contents and landlord insurance campaigns.
Can you segment insurance data by income or life stage?
Yes. Our database includes affluence and wealth indicators, socio-economic segmentation, occupation and age filters. These can be combined to build lists targeting specific life stages, such as pre-retirees, young families or recent property buyers.
What channels can insurance marketing data be used for?
Our data supports telemarketing, direct mail, email and SMS campaigns. We supply the appropriate data type for each channel: phone lists washed against the DNC Register for telemarketing, verified email records for email campaigns, and residential addresses for direct mail.
How often is your insurance consumer data updated?
Our database is updated on a regular, ongoing basis. Records that cannot be verified are removed. This helps keep bounce rates, disconnected numbers and undeliverable mail to a minimum.
Can you help us clean our existing policyholder or prospect database?
Yes. Our data cleansing service can wash your existing records against the Do Not Call Register, remove duplicates, update outdated contact details and flag records that are no longer deliverable. It’s a good step before any major campaign.
Get a Free Quote
To get a free consultation please fill in our online form
or speak with our friendly team on the number below.
Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.
They were spot on, informative, professional and on time, all the things I like...thanks
We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.
Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!
I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!
Chris and the team were fantastic, easy to work with. Always available to help
We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.
Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.
Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.
Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.
Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.
Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa
Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!
Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.
When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!
Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.