Generating leads is an important part of running a business. No matter what industry you are in, leads help you reach more people and potentially increase engagement and sales.
There are definite things that can be done to generate leads and in this blog we break down five of them for you.
SEO or “Search Engine Optimisation” is essentially a matter of ranking organically on search engines for specific keywords. It combines user experience, content, design and other factors to rank well. SEO takes time but when done well, it is one of the best things for generating leads as it is organic and has potential to reach a large and relevant audience. Lead generation from SEO requires you to rank well and then have good user experience on your website where contact forms and numbers are easily found and intuitive to fill in. It is a long tactic but highly effective when done right.
Google is the most popular search engine, dominating the market. Google ads help businesses take advantage of this by allowing you to rank at the top of the page for search results. Google ads can be effective, however it can be expensive depending on the industry and competition. People clicking on ads often are wanting to buy into the service, so it is great for generating leads, but the website still needs to have a contact form or method of capturing visitors in order for ads to be most effective.
Similar to Google Ads, social ads are a way of reaching people on popular platforms. However, social ads have less control of who views the ad, so although you may get relevant impressions, you may also be targeting people who are not interested in the product or service. Social ads can be quick and easy for people to click on and react to, which can be great for lead generation.
Lead generation can be easy if you purchase leads. Leads being purchased are vetted and verified so that you know you are obtaining genuine contacts for real people. Unlike other forms of lead generation, buying leads means you get usable data instantly. This is a highly effective way at quickly being able to reach relevant people.
Email Marketing is a highly effective marketing strategy. Capturing emails is important and can be done via websites or by punching an email list. Having an easy and effective way for people to provide an email, but then having a system of storing and organising the emails is crucial. With this in place you’ll be able to reach a lot of people.
Generating leads is a vital for moving your business forward. Knowing how to capture information from potential clients allows you to effectively market and potentially push people over the sales line. If you are thinking of improving your lead generation funnel, then our friendly team can help you. Call us today at 1300 845 573 to learn more!