Database Marketing

Email Marketing Cheat Sheet – How To Create Emails That Will Deliver Your Great Results

Delivering smart, useful emails might seem like something only that fancy marketing agencies and big-name brands can do, but there are some easy tips to help you on your way to great performing emails. The Subject Line Knows All An email subject line can make or break your email campaign. The wrong one can mean …

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Direct mail and email – collaborators, not competitors

Marketers have a range of channels available for their campaigns, each offering something different. But with a multichannel approach, you can take advantage of the best that both digital and direct mail have to offer. It’s not an either/or decision – it’s a case of figuring out how to get the best results from both. …

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what is database marketing?

What is Database Marketing – And Should Your Business Do It?

Database marketing might sound like a marketing strategy that is out of your reach as a smaller business. You may think that without a data scientist, you’re out of luck. However, database marketing is much simpler than you think, and you might be doing database marketing already! Simply put, database marketing is marketing where you …

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