Multi Channel Marketing

Direct mailing vs. email marketing: What’s best for your business?

Despite what many may be saying, the future of communication isn’t all digital, and marketers can continue to operate safe in the knowledge they will reach consumers through physical and online means. Australians will spend almost $3 billion online over the Christmas period. The fact that different demographics and target audiences respond to communication methods …

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Is your SME’s marketing strategy working?

Are you concerned your small business marketing strategy isn’t driving growth? Here are some FAQs that may help you get your business on the fast track to success. What marketing channels are businesses using? A recent survey of Australian and New Zealand businesses by Deloitte found that the majority of SME transactions (38.9 per cent) occur …

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Why you need to tell a story with your multi-channel marketing

Does your marketing campaign tell a story? Perhaps more importantly, have you incorporated that story into your marketing strategy across all channels? How and where a brand tells its story has a huge impact on the way it’s perceived by customers. In today’s highly interactive world, it’s important for brands to embrace multi-channel storytelling in …

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How to skyrocket engagement with your headlines

“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of …

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How to streamline and optimise a direct marketing campaign

To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer.  What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone …

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