Multi Channel Marketing Archives

Clinical trial coordinator reviewing recruitment results

SMS vs Phone vs Mail for Patient Recruitment: Which Performs Best?

Choosing the right outreach channel for clinical trial recruitment is not a theoretical question. It directly affects how quickly you hit enrollment targets, what it costs to get there, and how representative your participant pool ends up being. Yet many recruitment strategies default to whichever channel the team used last time rather than matching the

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How Property Developers & Agents can grow with Email Marketing

Database Marketing, B2B Marketing, Email Marketing, Multi Channel Marketing

If you are a property developer or an agent, email marketing is one of your greatest assets. Make it easier to reach potential buyers with the help of our database lists that provide you with the right data customized for your market. Detailed data on people who are most likely to buy or invest Spending

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Is 2022 the year your business takes email marketing seriously?

Email Marketing, B2B Marketing, B2C Marketing, Multi Channel Marketing

Email campaigns are a type of marketing strategy that when done right can yield amazing results. In order to do it right though, you need up-do-date and verified information. 2022 is the year where you can take your email campaigns to the next level — but you might need our help. No matter what business

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Direct mailing vs. email marketing: What’s best for your business?

General, Multi Channel Marketing

Despite what many may be saying, the future of communication isn’t all digital, and marketers can continue to operate safe in the knowledge they will reach consumers through physical and online means. Australians will spend almost $3 billion online over the Christmas period. The fact that different demographics and target audiences respond to communication methods

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Is your SME’s marketing strategy working?

General, Multi Channel Marketing

Are you concerned your small business marketing strategy isn’t driving growth? Here are some FAQs that may help you get your business on the fast track to success. What marketing channels are businesses using? A recent survey of Australian and New Zealand businesses by Deloitte found that the majority of SME transactions (38.9 per cent) occur

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What makes clever advertising effective?

General, Multi Channel Marketing

There are many ways businesses can hook consumer interest in their marketing campaigns. From tugging at the heartstrings to tickling a funny bone, the more interesting content is, the more likely it is to promote engagement. However, there are new challenges for marketers looking to champion clever content, especially in the digital space. As online

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How to refine your customer journey

General, Multi Channel Marketing

Building a sales funnel is all about having a clear path from the first contact a potential customer has with your business right through to when they make a purchase or start using your services. However, with the growth in omnichannel marketing, this journey through a sales funnel has become more fragmented and harder to

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What is direct marketing?

B2B Marketing, B2C Marketing, General, Multi Channel Marketing

Direct marketing is one of the oldest forms of promotion. It was around long before we had media advertising, and long before we even considered marketing a strategic function. But with so many new and exciting marketing methods, do you really know what direct marketing is? How does direct marketing work? Traditional advertising on the television

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Is your brand listening in 2021?

B2C Marketing, General, Multi Channel Marketing

Take a brief moment of silence. You might not hear anything but your customers and prospects could be trying to tell you something. As technology evolves and is embraced in more sectors across the globe, businesses worldwide are adopting social listening strategies to better guide their marketing efforts. This modern practice is shaping the way

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Why you need to tell a story with your multi-channel marketing

B2C Marketing, General, Multi Channel Marketing

Does your marketing campaign tell a story? Perhaps more importantly, have you incorporated that story into your marketing strategy across all channels? How and where a brand tells its story has a huge impact on the way it’s perceived by customers. In today’s highly interactive world, it’s important for brands to embrace multi-channel storytelling in

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