B2C Marketing

Clinical trial coordinator reviewing recruitment results

SMS vs Phone vs Mail for Patient Recruitment: Which Performs Best?

Choosing the right outreach channel for clinical trial recruitment is not a theoretical question. It directly affects how quickly you hit enrollment targets, what it costs to get there, and how representative your participant pool ends up being. Yet many recruitment strategies default to whichever channel the team used last time rather than matching the

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Culturally diverse group of Australians

Reaching CALD Communities for Clinical Trial Recruitment

Australia is one of the most culturally diverse nations in the world. The 2021 Census found that 27.6% of the population was born overseas, 48.2% have a parent born overseas, and 22% spoke a language other than English at home. For clinical trial sponsors and CROs, this diversity represents both an opportunity and a challenge.

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Clinical Trials 1

How to Recruit Patients for Clinical Trials in Australia

Patient recruitment is one of the most significant challenges in running a clinical trial. Studies routinely fall behind schedule due to slow enrolment, and in many cases recruitment failure is the primary reason trials are abandoned or extended beyond their planned timelines. For Australian research teams, sponsors, and contract research organisations, having a clear, multi-channel

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Is Email Marketing Still Relevant?

Email marketing divides opinions. Some businesses swear by it, others question its value. But when done right, it remains one of the most cost-effective and scalable channels for engaging your audience. In this article, we’ll explain why email marketing continues to deliver results and how to use it effectively in today’s digital landscape. What is

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SMS Marketing

How a database of mobile phone numbers can grow your business.

Not everyone checks their emails frequently, but text messages are much more difficult to ignore. The benefit of SMS marketing is that a text reaches your customers or audience in a quicker way by deleting the step of needing to go into the email inbox.  The SMS on your phone shows up without you needing

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How Real Estate agents can grow with Email Marketing

Use one of the best combinations in marketing – email marketing and targeting your audience. With the help of our high quality databases, you can customise your message to potential buyers and tenants, stand out and grow your business significantly. Get a good reputation and help your customers trust you! Get to know your customers

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