Marketing for real estate agents is a competitive industry. You want to be the “go-to” person for your local area for anyone looking to buy, sell or rent a home. In order to achieve this, you’ll need to communicate with a lot of people and have a solid outreach strategy.
This is where buying leads can be super beneficial and something you, as a real estate agent, should consider.
Firstly, buying leads in any form are not the be all-end-all. It is just a means of allowing you to contact and market to people. This means your marketing, tone and messages need to already be developed and effective, in order to see the true benefit of buying leads.
Email marketing is a highly effective strategy, but it can be hard to know for sure if you are reaching the right people. Purchasing an email list specifically for real estate agents is crucial as it allows you to connect with actual verified people. It can even help by dividing the demographics into homeowners, renters, people looking to buy, first home buyers and more. These demographic markers are amazing at tailoring the marketing plan per group, which is way more effective than blanket email marketing. Plus as mentioned, all lists provided by us are verified to be true and accurate emails.
We live in a fast paced world, where almost everyone is attached to their phones. SMS marketing is booming highly impactful as it is quick, easy to respond and feels more personal than emails. If you have a new listing or update, you can quickly let all the interested people on your contact list know instantly. You don’t have to wait for people to check their emails before they receive the notification. It is also easy for people to respond quickly, allowing you to effectively set things up quicker. It is also great for reminders, such as an open house date and time reminder. Often times, people will commit to things and then forget, but a quick SMS reminder can help you secure more of the leads you already worked to obtain.
Email and SMS lists are just some of the ways you can see that buying real estate leads are worth it. If you want to dominate the market, then you need to dominate all the forms of communication people take. It also helps establish you as an individual who is known for being in contact, because real estate is a field where someone may not need you or your services today, but may need it tomorrow.
Real estate leads help propel you into being the go-to agent in your area.
For more information about purchasing real estate leads you can check out our page here or you can call us at 1300 845 573 to talk to one of our friendly team members.