Data Privacy

3 key differences between the GDPR and Australia’s Privacy Act

The Global Data Protection Regulations (GDPR) are the most nuanced and comprehensive set of enforceable data privacy laws to take the stage in our history. Commencing on May 25 2018, the regulations will have wide-reaching impacts on what any company collecting data from people within the European Union may do. Data privacy hasn’t only become …

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How do mailing lists respect data privacy?

People share more information than ever online. From sending Snapchats from gigs to sharing baby photos with far away relatives on Facebook, Australians aren’t adverse to merging their private lives with digital representations. The B2C marketing lists we offer meet data privacy laws. However, despite the increasing amount of personal data being willingly uploaded online, …

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Do not call: Working with Australian cold calling laws

Once you’ve got your marketing database from a qualified data list provider, your team should be well-equipped to start contacting prospects. A great campaign will incorporate multiple channels, including direct mail, email and telemarketing. That said, cold calling is a rather sensitive subject for a lot of people. In order to be effective with your …

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