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Patient Recruitment Databases 1

Patient Recruitment Databases: A Buyer’s Guide for Sponsors

B2B Marketing, Data Privacy, Database Marketing

Recruitment is one of the most expensive and time-sensitive problems in clinical trial management. Industry estimates consistently show that the majority of trials fail to recruit enough participants on schedule, and slow enrollment is a primary driver of cost overruns and timeline extensions. For sponsors and contract research organisations (CROs) running trials in Australia, selecting

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Clinical Trials 1

How to Recruit Patients for Clinical Trials in Australia

B2C Marketing, Data Privacy, Database Marketing

Patient recruitment is one of the most significant challenges in running a clinical trial. Studies routinely fall behind schedule due to slow enrolment, and in many cases recruitment failure is the primary reason trials are abandoned or extended beyond their planned timelines. For Australian research teams, sponsors, and contract research organisations, having a clear, multi-channel

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data standardisation

What is data standardisation and why is it important?

Data Cleaning, Data Privacy, Database Marketing

Data Standardisation – The Key to Organisation   When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant

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3 key differences between the GDPR and Australia’s Privacy Act

Data Privacy, General

The Global Data Protection Regulations (GDPR) are the most nuanced and comprehensive set of enforceable data privacy laws to take the stage in our history. Commencing on May 25 2018, the regulations will have wide-reaching impacts on what any company collecting data from people within the European Union may do. Data privacy hasn’t only become

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cold calling laws

Do not call: Working with Australian cold calling laws

B2C Marketing, Data Privacy, General

Once you’ve got your marketing database from a qualified data list provider, your team should be well-equipped to start contacting prospects. A great campaign will incorporate multiple channels, including direct mail, email and telemarketing. That said, cold calling is a rather sensitive subject for a lot of people. In order to be effective with your

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