B2C Marketing

grow your email lists

How to grow your email list subscribers

Reach more people with ease   Email marketing can be highly effective and the more people you have are reaching the more potential sales and brand awareness you obtain. It can be a struggle to gather the momentum needed to see the desired results from an email campaign, but it is not impossible. You can’t …

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Is buying an email list worth it?

Is buying an email list worth it?

Grow your business fast with email lists!   One of the most effective ways of growing your business is with email advertising. Almost everyone has email and a targeted email campaign is proven to help businesses expand their reach. But you may be asking yourself, “should I buy an email list? Is it more beneficial …

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How to differentiate your business from the competition

Businesses talk a lot about the need to be innovative, disruptive or unique. However, in many cases this is easier said than done, especially for organisations working in particularly competitive industries. Could a focus on premium products attract new customers? Despite these challenges, it’s essential that businesses are able to differentiate themselves from their competitors. …

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Mobile marketing continues to split audiences

Just as businesses were getting used to digital marketing with websites and emails, the rapid mobile revolution has created a whole new channel for marketers to wrap their heads around. Mobile platforms demand a different marketing approach. While organisations may have crafted a website that perfectly serves their target market and a supporting email marketing strategy to …

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Can you calculate the ROI of your direct marketing campaign?

Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to …

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How to promote engagement with coupons and vouchers

Creating conversions with email marketing is one thing, but fostering continued interest from consumers is the next step, and often an even greater challenge. After all, with the sheer range of social media platforms businesses are active on, consumers are never far from finding deals, discounts or new places to shop. While these trends are …

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3 ways omnichannel marketing is helping businesses

Businesses have a range of options available for their marketing strategy, all with their own unique features that need to be considered and integrated together. Omnichannel marketing is taking over the way businesses promote their products and services, especially with digital services now complementing traditional sales techniques. From generating leads through the use of direct marketing …

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