Having a customer list is a great start, but there are methods and ways to utilise your list to gain the maximum impact. If you are not seeing results from your marketing, using your customer lists in the following ways could have you seeing a profound impact, and ultimately generating more leads.
In this article we are going to discuss three ways to use your customer list to grow your business.
Email Marketing
So you have a list of potential customers but you are not sure how to reach them effectively. Well, email marketing is essential and key! With a well developed email marketing strategy combined with an accurate and standardised customer list, you’ll be able to reach people and impact them effectively.
Emails are quick, easy and can be shared, saved and interacted with conveniently. If your emails are tailored, you’ll begin to notice customers engaging and converting to your message.
Advertising
Having a standardised customer list, can really impact your Google and Facebook ads. You can filter, search and create the perfect audiences for specific ads. This means you can really target the ideal customers for varying messages. This is essential in the saturated worldwide web. You want to stand out and make the most of your ad campaigns. Utilising your customer lists effectively will help boost your ads.
SMS Marketing
Sending and receiving text messages is one of the most convenient and quickest forms of communication in this day and age. You don’t want to miss out on the opportunity to reach the maximum number of people instantly. SMS marketing allows you to update, confirm and alert with ease and it also allows for quick follow-ups and reminders so you can catch all potential sales and engagements. SMS marketing should not be underestimated in this fast pace world, a SMS could mean the difference in being remembered or forgotten.
If you have a business email list that is not working for you, then you need to rethink what you are doing with your list! Perhaps your list needs cleaning or checking, or you want further advice about how to utilise your list to the fullest. Give us a call on 1300 535 397 for more information and assistance in expanding your business!
