B2B Marketing

Mobile inboxes add a new element to the email marketing challenge 604 6051095 0 14096077 500 2

Why it’s important to clean your email list before the Black Friday sales

Reach the right people before sales start   Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales. […]

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cleaning email list

Why cleaning your email database is important

Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons

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Is buying an email list worth it?

Is buying an email list worth it?

Grow your business fast with email lists!   One of the most effective ways of growing your business is with email advertising. Almost everyone has email and a targeted email campaign is proven to help businesses expand their reach. But you may be asking yourself, “should I buy an email list? Is it more beneficial

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Can you calculate the ROI of your direct marketing campaign?

Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to

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Direct marketing campaign optimisation can help you convert 604 6063586 0 14106599 500 1

How to streamline and optimise a direct marketing campaign

To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer. What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone

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