Building a sales funnel is all about having a clear path from the first contact a potential customer has with your business right through to when they make a purchase or start using your services. However, with the growth in omnichannel marketing, this journey through a sales funnel has become more fragmented and harder to […]
How to refine your customer journey Read More »
Direct marketing is one of the oldest forms of promotion. It was around long before we had media advertising, and long before we even considered marketing a strategic function. But with so many new and exciting marketing methods, do you really know what direct marketing is? How does direct marketing work? Traditional advertising on the television
What is direct marketing? Read More »
If there’s one thing marketing professionals don’t have a shortage of, it’s tools to target and refine the groups of consumers that are most interested in their products. However, while businesses have access to an overwhelming array of data and insights that allows them to narrow down their audience, how many are using these tools
Does marketing by demographics limit engagement? Read More »
Businesses talk a lot about the need to be innovative, disruptive or unique. However, in many cases this is easier said than done, especially for organisations working in particularly competitive industries. Could a focus on premium products attract new customers? Despite these challenges, it’s essential that businesses are able to differentiate themselves from their competitors.
How to differentiate your business from the competition Read More »
Just as businesses were getting used to digital marketing with websites and emails, the rapid mobile revolution has created a whole new channel for marketers to wrap their heads around. Mobile platforms demand a different marketing approach. While organisations may have crafted a website that perfectly serves their target market and a supporting email marketing strategy to
Mobile marketing continues to split audiences Read More »
Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to
Can you calculate the ROI of your direct marketing campaign? Read More »
The Global Data Protection Regulations (GDPR) are the most nuanced and comprehensive set of enforceable data privacy laws to take the stage in our history. Commencing on May 25 2018, the regulations will have wide-reaching impacts on what any company collecting data from people within the European Union may do. Data privacy hasn’t only become
3 key differences between the GDPR and Australia’s Privacy Act Read More »
Creating conversions with email marketing is one thing, but fostering continued interest from consumers is the next step, and often an even greater challenge. After all, with the sheer range of social media platforms businesses are active on, consumers are never far from finding deals, discounts or new places to shop. While these trends are
How to promote engagement with coupons and vouchers Read More »
Businesses have a range of options available for their marketing strategy, all with their own unique features that need to be considered and integrated together. Omnichannel marketing is taking over the way businesses promote their products and services, especially with digital services now complementing traditional sales techniques. From generating leads through the use of direct marketing
3 ways omnichannel marketing is helping businesses Read More »
B2C marketers are in a unique position when trying to appeal to customers. Unlike their B2B counterparts, they need to appeal to time-poor individuals who are often trying to choose between many different options. However, a major aspect of the complexity that accompanies B2C marketing is simply the nature of the way people purchase services.
Mastering impulse marketing Read More »
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