You can have plenty of marketing lists, and send emails and direct marketing pieces religiously for months or even years. But if your mailings aren’t getting any buy-in, what’s it all for? The key to getting return on your campaign is harnessing the power of marketing lists as a way to target your communications and […]

Marketers have a range of channels available for their campaigns, each offering something different. But with a multichannel approach, you can take advantage of the best that both digital and direct mail have to offer. It’s not an either/or decision – it’s a case of figuring out how to get the best results from both.

Database marketing might sound like a marketing strategy that is out of your reach as a smaller business. You may think that without a data scientist, you’re out of luck. However, database marketing is much simpler than you think, and you might be doing database marketing already! Simply put, database marketing is marketing where you