Data for Aged Care & Retirement Living Marketing
Lead Lists helps aged care providers, retirement village operators, and senior living organisations connect with the right audiences using accurate, opted-in consumer data built for acquisition and awareness campaigns across direct mail, telemarketing, SMS and email.
- 100% compliant data
- Up-to-date and comprehensive records
- 21 million+ Australian consumer records
- Opted-in for marketing
Australian consumer records
Consumer data built for aged care and retirement living acquisition
We supply consumer data to aged care providers, retirement villages, home care organisations, and senior living developments running acquisition and community awareness campaigns at scale across Australia. Whether you are filling occupancy at an established facility, launching a new retirement community, or building awareness within a local catchment, our data gives your campaigns a targeted, compliant starting point.
The aged care and retirement living sector has a distinct audience, and reaching them requires accurate demographic and geographic targeting rather than broad, untargeted outreach. Our database is regularly updated and verified, so you are working with records that reflect where your audience actually lives.
That’s why we focus on:
- Accurate, regularly updated consumer data
- Age-based and household-level segmentation
- Geographic and catchment-level targeting
- Compliance with ACMA and Do Not Call Register requirements
- Dual audience reach: seniors and family decision-makers
Target aged care and retirement audiences with precision
Reaching the right audience in aged care and retirement living requires more than a broad age filter. Our database can be filtered across a range of demographic, household, and geographic variables to help you build lists that reflect your actual target audience. Filter your list by:
- Age and gender
- Geographic location and postcode
- Household type and occupancy
- Socio-economic segmentation
- Affluence and wealth indicators
- Length of residence
This allows aged care and retirement living organisations to build campaigns that reflect real household profiles in their target catchment areas, whether they are reaching seniors directly or the family members most likely to be researching options on their behalf.
How we help aged care and retirement living organisations reach the right audiences
Reaching the right person at the right time is particularly important in aged care and retirement living. We apply targeted filters across our consumer database to help you identify the audiences most relevant to your campaigns.
Seniors and over-65 targeting
We can filter your list by age to reach consumers in the 60-plus and 70-plus age brackets most relevant to retirement living enquiries and aged care decisions. Combine age filters with postcode and household data to focus on seniors living within your facility’s catchment area.
Family decision-maker targeting
Research consistently shows that adult children, particularly women in their late 40s and 50s, are among the most active researchers when families are considering aged care options. We can build lists targeting this demographic separately, giving you the ability to run campaigns that speak directly to the people making the decisions.
Geographic and catchment targeting
Most aged care and retirement living decisions are influenced by proximity to family, community, and existing support networks. We can filter lists by postcode, suburb or regional area to ensure your outreach focuses on households within a meaningful distance of your facility or development.
Homeowner and property-based targeting
For retirement village operators and downsizing campaigns, homeowner status, and length of residence are relevant indicators. We can filter to identify likely homeowners in target postcodes, helping you reach people who may be considering a property transition as part of their retirement planning.
Accurate data for better occupancy and enquiry outcomes
Every record in our database is reviewed and updated on a regular basis. Records that cannot be verified are removed. What you receive is a clean, targeted list built to your campaign brief, without the duplicate contacts and outdated addresses that reduce campaign performance and waste spend.
We also offer data cleansing services to help you clean and enrich your existing enquiry or resident database before your next campaign.
Want to see how our data can support your next aged care or retirement living campaign? Get in touch today.
Supporting aged care and retirement living acquisition strategies
Aged care and retirement living organisations rely on accurate consumer data to run outreach campaigns that reach the right households at the right time. Our data supports:
- Occupancy and resident acquisition campaigns
- New retirement community launches and pre-sales outreach
- Home care package and community care awareness campaigns
- Seasonal outreach tied to key inquiry periods
- Catchment-level campaigns targeting specific suburbs and postcodes
- Dual-audience campaigns reaching both seniors and family decision-makers
- Respite care and short-term placement campaigns
Fully compliant aged care marketing data
Organisations running outbound campaigns in the aged care and retirement living sector need to meet the requirements of the Spam Act 2003, the Do Not Call Register Act 2006 and ACMA consent standards. Our data is built with compliance in mind.
Our databases are:
- Opted-in for marketing
- Compliant with ACMA regulations
- Aligned with Do Not Call Register requirements
- Regularly updated for accuracy
- Delivered securely and confidentially
Ways aged care and retirement living organisations use our data
Our consumer data supports multiple channels for aged care and retirement living acquisition campaigns.
Direct mail
Direct mail remains one of the most effective channels for reaching older Australians and their families. Physical campaign material delivered to targeted households by postcode or suburb builds awareness and trust in a way that digital channels often cannot replicate for this audience.
Telemarketing
Use accurate phone number lists washed against the Do Not Call Register to run outbound calling campaigns for facility tours, open day invitations and aged care package inquiries. A direct conversation is often an important step in the aged care decision process.
Email Marketing
Reach opted-in consumers with verified email data targeted by age, location and household profile. Useful for awareness campaigns, information guides and event invitations targeting both seniors and their adult children.
SMS Marketing
Deliver timely, direct messages to opted-in consumers. Works well for event reminders, open day promotions and time-limited offers tied to specific campaigns or locations.
Aged care and retirement living organisations we work with
Our data is commonly used by:
- Residential aged care providers
- Retirement village operators
- Land lease and lifestyle community developers
- Home care and community care organisations
- Senior living and over-55s developments
- Dementia and specialised care providers
- Not-for-profit aged care organisations
- Private aged care and retirement living groups
See verified reviews from our clients
Over the years, we have helped many clients across multiple industries. Now you get to hear from some of them.
Frequently asked questions
Can you target consumers aged 65 and over for aged care or retirement living campaigns?
Yes. Age is one of the most straightforward filters in our database. We can build lists targeting specific age brackets, such as 65-plus or 70-plus, and combine that with postcode and household filters to focus on seniors living within your catchment area.
Can you target the family members who research aged care options, not just seniors themselves?
Yes. Adult children, particularly those in their late 40s and 50s, are often the primary researchers in aged care decisions. We can build separate lists targeting this demographic by age, household type and location, allowing you to run campaigns with messaging aimed at family decision-makers rather than seniors directly.
What channels can aged care and retirement living data be used for?
We supply data for direct mail, telemarketing, email and SMS campaigns. Direct mail tends to be particularly effective for reaching older Australians and their families. We can supply the right data format for whichever channel or combination of channels you are running.
Can you target households by postcode or suburb for a specific facility or development?
Yes. Geographic targeting is one of the most commonly requested filters for aged care and retirement living campaigns. We can build lists by postcode, suburb or regional area, so your campaign focuses on households within a relevant distance of your facility or development.
Can you filter by homeowner status for retirement village or downsizing campaigns?
Yes. For retirement village operators and campaigns focused on property transitions, we can filter to identify likely homeowners in target postcodes. This helps you focus on households where downsizing or a move to a retirement community may be a realistic consideration.
Can you help us clean our existing enquiry or resident database?
Yes. Our data cleansing service can remove duplicate records, update outdated contact details, wash numbers against the Do Not Call Register and flag addresses that are no longer deliverable. It’s worth doing before any major outreach campaign, particularly if your database has not been reviewed recently.
Get a Free Quote
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or speak with our friendly team on the number below.
Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.
They were spot on, informative, professional and on time, all the things I like...thanks
We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.
Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!
I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!
Chris and the team were fantastic, easy to work with. Always available to help
We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.
Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.
Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.
Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.
Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.
Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa
Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!
Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.
When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!
Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.