Data for Travel Companies
Lead Lists helps travel companies connect with targeted audiences using accurate, opted-in consumer data built for tourism and travel marketing campaigns across Australia.
- 100% compliant data
- Up-to-date and comprehensive records
- 21 million+ Australian consumer records
- Opted-in for marketing
Australian consumer records
Find the right travellers for your promotions
We help travel companies promote smarter by supplying filtered consumer data that aligns with the type of traveller you’re trying to reach. Whether you’re running a winter escape campaign, targeting travellers around a major event, or promoting international holiday packages, we help you start with the right list.
Whether you’re running a winter escape campaign, targeting travellers around a major event or promoting international packages, we help you start with a list filtered to the right audience.
Target travel audiences with precision
Our travel marketing datasets can be segmented using advanced targeting filters, helping tourism and travel brands build more effective campaigns. Target your list by:
- Age brackets aligned with traveller preferences
- Income level to match trip affordability
- Education and occupation indicators
- Geographic targeting by city, state or region
- Socio-economic segmentation
- Household and lifestyle indicators
This allows travel businesses to better align offers with the right traveller profiles, improving campaign engagement and booking potential.
How we help travel companies find the right clients
We use targeted filters to deliver consumer data that aligns with your travel offers and campaign objectives.
Age segmentation
We can segment lists to suit the tone and offer of your campaign for young travellers, couples, families, or older tourists. Ideal for school holiday campaigns, group tours, luxury retirement travel, and adventure tourism promotions.
Income targeting
We filter by socio-economic indicators to help you promote luxury escapes, premium cruises, budget travel offers or group packages to the most relevant audience.
Location targeting
Run campaigns in areas where access to your destination is easier or demand is stronger. You can also align messaging with seasonal travel demand, climate trends, airport accessibility, and local events and festivals.
We apply targeted filters to deliver consumer data aligned with your travel offers and campaign objectives, so your promotions reach audiences more likely to engage and book.
Accurate travel marketing data for more effective campaigns
All contact records are reviewed and refreshed regularly. If we cannot confirm a record’s accuracy, we remove it. This process helps ensure you receive a clean, compliant list that supports reliable outreach across email marketing, SMS campaigns, telemarketing and direct mail campaigns.
We’ve worked with:
- Tour operators
- Cruise brands
- Sports travel agencies
- Regional tourism campaigns
- Travel marketing businesses
We understand how important it is to match the right message to the right traveller.
Supporting modern travel marketing strategies
Travel companies increasingly rely on data-driven marketing to improve targeting, personalise campaigns and respond to changing travel trends.
Consumer and tourism data can help travel businesses:
- Identify high-intent travellers
- Improve campaign personalisation
- Target seasonal travel demand
- Promote destination-specific offers
- Improve booking conversion rates
- Better allocate marketing budgets
As online travel competition continues to grow, accurate consumer targeting becomes increasingly important for improving campaign performance and reducing wasted spend.
Fully compliant travel marketing data
Our lists are matched against the Do Not Call Register and sourced from opted-in consumers, giving your team confidence to market without compliance concerns. Our travel marketing data is:
We prioritise responsible data handling so travel brands can focus on campaign performance with confidence.
- Opted-in for marketing use
- Compliant with ACMA regulations
- Regularly updated for accuracy
- Delivered securely and confidentially
Ways travel companies use our data
Travel and tourism businesses use our consumer databases across multiple marketing channels.
Email marketing
Promote holiday offers, travel packages and destination campaigns using targeted email data.
SMS marketing
Send timely offers and travel promotions directly to opted-in consumers.
Telemarketing
Reach highly targeted audiences using compliant phone number data.
Direct mail campaigns
Promote luxury travel, cruises and tourism campaigns using residential data.
Travel businesses also commonly combine our consumer database services, email marketing lists, telemarketing data and data cleansing solutions to improve campaign targeting and performance.
Industries we support within travel and tourism
Our data is commonly used by:
- Travel agencies
- Tour operators
- Cruise companies
- Tourism boards
- Airlines and transport providers
- Sports and event travel companies
- Hotel and accommodation groups
- Destination marketing organisations
See verified reviews from our clients
Over the years, we have helped many clients across multiple industries. Now you get to hear from some of them.
Frequently asked questions
Can your travel marketing data be segmented by income or demographics?
Yes. We can filter data by age, income level, socio-economic indicators, location, and other demographic factors to help travel businesses better target campaigns.
Is your travel company data compliant with Australian regulations?
Yes. Our databases are opt-in and compliant with relevant Australian marketing and privacy regulations, including ACMA and Do Not Call Register requirements.
What types of travel businesses use your data?
Our data is used by travel agencies, cruise companies, tourism operators, destination marketers, accommodation providers, and event travel businesses.
Can your data support seasonal travel campaigns?
Yes. We can help travel companies target audiences based on geographic demand, climate trends, seasonal travel periods, and destination relevance.
What marketing channels can your travel data be used for?
Our consumer databases support email marketing, SMS campaigns, telemarketing, and direct mail marketing.
Can you help clean our existing travel database?
Yes. Our data cleansing services can help update outdated records, remove duplicates, and improve the accuracy of your current customer database.
Get a Free Quote
To get a free consultation please fill in our online form
or speak with our friendly team on the number below.
Hands down the best AND most professional data company we’ve worked with. Not only are they knowledgeable and efficient throughout the whole process, but they help you to understand which data is actually going to make an impact. The data is of high quality and their team helps you every step of the way. If you want to do it right - Lead Lists is your choice. Big thank you to Chris and the team.
They were spot on, informative, professional and on time, all the things I like...thanks
We recently engaged Lead Lists to supply data for a calling campaign and were thoroughly impressed with their service! The team provided us with high-quality data records that our calling team could not get enough of. The service, data and same day turnaround truly exceeded our expectations and made our campaign much easier to manage. Highly recommend their services for anyone in need of reliable and effective leads.
Chris & his team have been an absolute pleasure to work with. I've been using their services for nearly two years now and they've gone over & above to deliver quality in a punctual manner. Their ability to cater to different requirements and narrow data down has definitely set them apart from those offering a similar service. Highly recommend Chris & his team at Lead Lists!
I recently had the pleasure of utilizing the leads (records) provided by Lead List, and I must say that my experience has been nothing short of exceptional. As a customer looking to boost my business's growth and reach, I was in dire need of a reliable and efficient lead generation company, and Lead List surpassed my expectations in every way. From the moment I engaged their services, Chris andthe team at Lead List demonstrated an unwavering commitment to my success. Their professionalism and expertise were evident from our very first interaction. Chris and Team took the time to understand my business needs, target audience, and objectives thoroughly. Their ability to grasp the essence of my business allowed them to tailor their services specifically to my requirements. Highly Recommended!
Chris and the team were fantastic, easy to work with. Always available to help
We have used Lead Lists for email marketing leads. The data quality is excellent. Chris and the team are fantastic to deal with. We make sure we use the highest quality data and knowing that all leads are opted-in is very important to our business. We will continue to use Lead Lists into the future.
Chris and the team have been amazing to deal with. Really clean data across so many suburbs for our offices. Highly recommended.
Lead Lists have provided a great service to us. Great customer service and very reliable data! I would highly recommend them.
Chris was amazing to deal with. He called when he says he will, he was so accommodating as a new business and the leads themselves, were spot on. Highly recommend Lead List if you are needing an up to date, data list. The phone numbers and names were, great. Thanks for everything Chris.
Absolute professionals. Leagues ahead of the numerous other companies we have dealt with. Would highly recommend to anyone looking to purchase quality records.
Lead Lists are an energetic team of knowledgeable professionals who've shown us new ways to reach out to our client base online. New ideas, great creatives and the data quality is rich. So glad we teamed up with these guys so we can focus on what we do best and let them do what they do best. Thank you Chris and James & Team - Silvana Costa
Worked closely with Chris and Lead Lists and have nothing but good things to say! Our focus is in B2C and we were having some serious data issues with our old data company that could have potentially damaged the business. After contacting Chris through the website he quickly analysed what our issues were and the solutions. Since then Lead Lists have supplied us with quality data that is always provided quickly to meet our differing run rates. Would definitely recommend to others!
Absolutely fantastic to work with! Chris is a fantastic operator and the quality of leads has been spot on.
When I called Lead Lists, I found they knew exactly what I needed and used an intelligent approach to fulfilling the order! Excellent!
Chris and the team have been vitally important for our business growth. Chris is very easy to deal with, professional, and fast. Importantly, the data quality is excellent. He is my go-to guy! Thanks Chris.