About Our Data

Our data is the best in Australia and we will confidently put it to the test against any other data source in the country.

Our Australian Consumer Data is aggregated from more than 650 sources, ranging from public and proprietary records to survey and competition data, and combined with other records opted in for our use. All this data (currently at 570+ million records) is filtered, verified and integrated into our main data source so you can be confident all records are Up-to-date, Privacy Compliant, and will maximise your marketing efforts.


Data card

We update the below data card on a monthly basis to reflect the records that make up our data.


Universe Data Sources


Universe Updates


Total Universe Records inc. Historical


Data Card Updated: Thursday, 1 October 2020