Direct mail and email – collaborators, not competitors

Marketers have a range of channels available for their campaigns, each offering something different. But with a multichannel approach, you can take advantage of the best that both digital and direct mail have to offer. It’s not an either/or decision – it’s a case of figuring out how to get the best results from both. …

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what is database marketing?

What is Database Marketing – And Should Your Business Do It?

Database marketing might sound like a marketing strategy that is out of your reach as a smaller business. You may think that without a data scientist, you’re out of luck. However, database marketing is much simpler than you think, and you might be doing database marketing already! Simply put, database marketing is marketing where you …

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cleaning email list

What is Data Cleaning? Why Your Database Needs a Cleanse

Modern-day business is driven by data and information – whether you are a multi-national corporation with thousands of employees or a local tradesman trying to grow your business into more local areas. The problem with all of this data is that it requires regular maintenance to stay accurate and useful to your company. Data scientists …

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