How can not-for-profits reach people with direct marketing?

Businesses aren’t the only entities that need to promote their services and foster engagement from the general public. Many not-for-profit organisations around Australia also depend on promotional initiatives to ensure people are aware of their respective causes and how they help to make a difference. Just like a normal marketing campaign, it’s important that not-for-profits have access …

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cold calling laws

Do not call: Working with Australian cold calling laws

Once you’ve got your marketing database from a qualified data list provider, your team should be well-equipped to start contacting prospects. A great campaign will incorporate multiple channels, including direct mail, email and telemarketing. That said, cold calling is a rather sensitive subject for a lot of people. In order to be effective with your …

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local email lists

Could hyperlocal email marketing work for your business?

Your click-through rates will tell you that people are opening your emails – so why are there no customers in your shop? One possible reason is that you’re targeting the wrong people. Rather than communicating to consumers on the other side of the city, perhaps it’s time your email marketing campaign went hyperlocal. What is a …

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email marketing 1

Are drip campaigns the key to unlocking email marketing management?

We live in a world where instant gratification is the norm. The digital transformation of society has meant that constant communication via mailing lists is often cited as the best way to build a relationship with customers. Ever since the first mass email was sent in 1978, the overwhelming majority of brands have embraced the …

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2 famous times social listening led to marketing success

Brands that are not paying attention to the real-time digital conversations happening on social media could find they are missing out on valuable insights into both their customer base and the industry sector itself. Social media has become a ubiquitous part of B2C strategies. Although social media platforms may not always be the community-focused utopia …

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How to streamline and optimise a direct marketing campaign

To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer. What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone …

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grow your email lists

Email Marketing Cheat Sheet – How To Create Emails That Will Deliver Your Great Results

Delivering smart, useful emails might seem like something only that fancy marketing agencies and big-name brands can do, but there are some easy tips to help you on your way to great performing emails. The Subject Line Knows All An email subject line can make or break your email campaign. The wrong one can mean …

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Are your subject lines and content titles failing to excite 604 6062494 0 14115481 500 1

How to skyrocket engagement with your headlines

“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of …

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