Brands that are not paying attention to the real-time digital conversations happening on social media could find they are missing out on valuable insights into both their customer base and the industry sector itself. Social media has become a ubiquitous part of B2C strategies. Although social media platforms may not always be the community-focused utopia […]
2 famous times social listening led to marketing success Read More »
To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer. What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone
How to streamline and optimise a direct marketing campaign Read More »
“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of
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The dominant narrative in marketing in recent years has been the clear shift from print to digital. Everywhere people are proclaiming that printed media is dead. However, we shouldn’t be so quick to dismiss the physical. In fact, several studies have been released that suggest direct mail is much more likely to convert than digital advertising.
What does direct mail do to your brain? Read More »
Direct marketing for B2B isn’t dead. In fact, it remains an effective tool for reaching potential clients, and in many ways it can help you stand out from the crowd. Here’s why you should still be using direct marketing for your B2B campaigning. You can reach a more refined audience While social media campaigns are there for
Why B2B direct marketing works just as well as B2C Read More »
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