We live in a world where instant gratification is the norm. The digital transformation of society has meant that constant communication via mailing lists is often cited as the best way to build a relationship with customers. Ever since the first mass email was sent in 1978, the overwhelming majority of brands have embraced the […]
Are drip campaigns the key to unlocking email marketing management? Read More »
Brands that are not paying attention to the real-time digital conversations happening on social media could find they are missing out on valuable insights into both their customer base and the industry sector itself. Social media has become a ubiquitous part of B2C strategies. Although social media platforms may not always be the community-focused utopia
2 famous times social listening led to marketing success Read More »
Relationship marketing is the art of attracting customers who not only want your product, but like you as a business. It’s all about making your offer as appealing as possible so that they choose you as the recipient of their repeat business. You benefit from continual income without having to attract as many new customers.
How does relationship marketing actually work? Read More »
To hit the right audience and convert them to customers, you need to know who you’re speaking to, how to speak to them and what will make them take your offer. What is direct marketing? Direct marketing is about targeting potential customers and providing them with a call-to-action, rather than placing an advert that anyone
How to streamline and optimise a direct marketing campaign Read More »