Direct marketing is one of the oldest forms of promotion. It was around long before we had media advertising, and long before we even considered marketing a strategic function. But with so many new and exciting marketing methods, do you really know what direct marketing is? How does direct marketing work? Traditional advertising on the television
What is direct marketing? Read More »
If there’s one thing marketing professionals don’t have a shortage of, it’s tools to target and refine the groups of consumers that are most interested in their products. However, while businesses have access to an overwhelming array of data and insights that allows them to narrow down their audience, how many are using these tools
Does marketing by demographics limit engagement? Read More »
Businesses talk a lot about the need to be innovative, disruptive or unique. However, in many cases this is easier said than done, especially for organisations working in particularly competitive industries. Could a focus on premium products attract new customers? Despite these challenges, it’s essential that businesses are able to differentiate themselves from their competitors.
How to differentiate your business from the competition Read More »
Just as businesses were getting used to digital marketing with websites and emails, the rapid mobile revolution has created a whole new channel for marketers to wrap their heads around. Mobile platforms demand a different marketing approach. While organisations may have crafted a website that perfectly serves their target market and a supporting email marketing strategy to
Mobile marketing continues to split audiences Read More »
Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to
Can you calculate the ROI of your direct marketing campaign? Read More »
Creating conversions with email marketing is one thing, but fostering continued interest from consumers is the next step, and often an even greater challenge. After all, with the sheer range of social media platforms businesses are active on, consumers are never far from finding deals, discounts or new places to shop. While these trends are
How to promote engagement with coupons and vouchers Read More »
Businesses have a range of options available for their marketing strategy, all with their own unique features that need to be considered and integrated together. Omnichannel marketing is taking over the way businesses promote their products and services, especially with digital services now complementing traditional sales techniques. From generating leads through the use of direct marketing
3 ways omnichannel marketing is helping businesses Read More »
B2C marketers are in a unique position when trying to appeal to customers. Unlike their B2B counterparts, they need to appeal to time-poor individuals who are often trying to choose between many different options. However, a major aspect of the complexity that accompanies B2C marketing is simply the nature of the way people purchase services.
Mastering impulse marketing Read More »
Take a brief moment of silence. You might not hear anything but your customers and prospects could be trying to tell you something. As technology evolves and is embraced in more sectors across the globe, businesses worldwide are adopting social listening strategies to better guide their marketing efforts. This modern practice is shaping the way
Is your brand listening in 2021? Read More »
Does your marketing campaign tell a story? Perhaps more importantly, have you incorporated that story into your marketing strategy across all channels? How and where a brand tells its story has a huge impact on the way it’s perceived by customers. In today’s highly interactive world, it’s important for brands to embrace multi-channel storytelling in
Why you need to tell a story with your multi-channel marketing Read More »
