Data Cleaning

cleaning email list

What is data cleaning? Why is it data cleaning important?

Every business needs data to reach the right audience, bring in sales and provide the best value to its customers. Here, you can read about what data cleaning is and why it is so beneficial.  The basics of data cleaning    Data cleaning is simply filtering out the customer and client data that isn’t useful

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cleaning email list

Why Charities & Not-for-profits need to clean their email databases

Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases

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data standardisation

What is data standardisation and why is it important?

Data Standardisation – The Key to Organisation   When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant

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Heres how to combine direct mail and social media 604 6059855 0 14111605 500 2

Why it’s important to segment your customer email lists

What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and

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Mobile inboxes add a new element to the email marketing challenge 604 6051095 0 14096077 500 2

Why it’s important to clean your email list before the Black Friday sales

Reach the right people before sales start   Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales.

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cleaning email list

Why cleaning your email database is important

Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons

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