Database Marketing

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3 ways to use your customer lists to grow your business.

Having a customer list is a great start, but there are methods and ways to utilise your list to gain the maximum impact. If you are not seeing results from your marketing, using your customer lists in the following ways could have you seeing a profound impact, and ultimately generating more leads. In this article […]

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cleaning email list

Why Charities & Not-for-profits need to clean their email databases

Charities and non-for-profits require supporters in order to maintain their impact. Reaching people is important, but reaching the right people is essential. Fundraising and building awareness efforts can be wasted if contact information of those trying to be reached is not curated properly. It is crucial for charities and non-for-profits to clean their email databases

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data standardisation

What is data standardisation and why is it important?

Data Standardisation – The Key to Organisation   When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant

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