The real estate market is booming and it has never been more important to be interacting with the right people at the right time. It is a fast market and a missed phone call could be a missed opportunity. Having up-to-date real estate data will not only help you connect with more people, but with […]
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Data Standardisation – The Key to Organisation When working within a business it is important to have information and processes in the same or similar formats. This significantly streamlines the ability to analyse data from multiple sources. Data comes in all shapes and forms and standardising it makes it usable. There is a constant
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What Is Email Data Segmentation? For any business looking to improve its sales and marketing, then it is important to take note of what exactly email data segmentation is. Whether you have an exisiting client database or you are gaining a new one this concept is revolutionary. Segmenting your email list is basically dividing and
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Reach the right people before sales start Email marketing during the holiday season is essential for reaching consumers who are ready and willing to spend money on products or services. Sending updates, deals and specials, new products and more to previous or potentially new customers is one easy way to gather more potential sales.
Why it’s important to clean your email list before the Black Friday sales Read More »
The importance of copy in your B2B or B2C marketing can’t be overstated. No matter how good a deal you’re offering, it’s the way you word your offer that’ll convince a reader to buy – or not, if you get it wrong. Word choice matters because customers react to tone just like they do to content.
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The world we live in is growing more connected with each passing day. Since the advent of the internet, many new channels for marketing have arisen, from social media to search-based content marketing. One of the most topical means for online marketing in the past year is influencer targeting. So, what exactly is influencer marketing,
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Clean email list = better results Having an email database is a great thing and you have surely witnessed the benefits of their effectiveness. But if your list is not updated, or cleansed then you could be wasting valuable efforts and resources, ultimately hindering your goals. With business information, Businesses change. Employees change. Contact persons
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Email lists are effective! It is no secret that email marketing is an effective way of spreading a message or connecting with current or future clients. But collating all the information can take a long time. There is a way where you can get an updated and verified list of contacts with no fuss. Buying
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Marketers the world over are forced to divide their attention among a number of different developing trends, but few are receiving the same focus as the impact of millennials. Millennials make up a unique sector of the market. Now, the generation that Goldman Sachs is referring to as one of the largest in history has come of age,
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Consumer behaviour is evolving in a number of different ways. From engaging with businesses on new platforms, to expressing changing demands for the type of goods on offer, it’s not always easy to work out which developments will affect B2C marketing strategies the most. While each target market may express its own specific requirements, there is
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