Whenever you are spending in business, it is important to track whether the cost is worth the results. Investing in marketing is very different from investing in technology or human resources, because usually the more you spend, the greater the potential returns. However, the elusive notion of ROI can be difficult to calculate. So to […]
Can you calculate the ROI of your direct marketing campaign? Read More »
The Global Data Protection Regulations (GDPR) are the most nuanced and comprehensive set of enforceable data privacy laws to take the stage in our history. Commencing on May 25 2018, the regulations will have wide-reaching impacts on what any company collecting data from people within the European Union may do. Data privacy hasn’t only become
3 key differences between the GDPR and Australia’s Privacy Act Read More »
Creating conversions with email marketing is one thing, but fostering continued interest from consumers is the next step, and often an even greater challenge. After all, with the sheer range of social media platforms businesses are active on, consumers are never far from finding deals, discounts or new places to shop. While these trends are
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Businesses have a range of options available for their marketing strategy, all with their own unique features that need to be considered and integrated together. Omnichannel marketing is taking over the way businesses promote their products and services, especially with digital services now complementing traditional sales techniques. From generating leads through the use of direct marketing
3 ways omnichannel marketing is helping businesses Read More »
B2C marketers are in a unique position when trying to appeal to customers. Unlike their B2B counterparts, they need to appeal to time-poor individuals who are often trying to choose between many different options. However, a major aspect of the complexity that accompanies B2C marketing is simply the nature of the way people purchase services.
Mastering impulse marketing Read More »
Take a brief moment of silence. You might not hear anything but your customers and prospects could be trying to tell you something. As technology evolves and is embraced in more sectors across the globe, businesses worldwide are adopting social listening strategies to better guide their marketing efforts. This modern practice is shaping the way
Is your brand listening in 2021? Read More »
There is a notable difference between B2C and B2B marketing. While both are comprised of similar techniques, the motivations and relationships between vendors and clients or customers are markedly different. The journey from prospect to conversion and finally to sale often takes a unique form, as a prospective client will be looking for very different features
Australia leading at B2B marketing Read More »
People share more information than ever online. From sending Snapchats from gigs to sharing baby photos with far away relatives on Facebook, Australians aren’t adverse to merging their private lives with digital representations. The B2C marketing lists we offer meet data privacy laws. However, despite the increasing amount of personal data being willingly uploaded online,
How do mailing lists respect data privacy? Read More »
Does your marketing campaign tell a story? Perhaps more importantly, have you incorporated that story into your marketing strategy across all channels? How and where a brand tells its story has a huge impact on the way it’s perceived by customers. In today’s highly interactive world, it’s important for brands to embrace multi-channel storytelling in
Why you need to tell a story with your multi-channel marketing Read More »
“Maximising headline engagement” or “How to skyrocket engagement with your headlines”? Which headline, or email subject, would you rather click on? Odds are you’d choose the latter – after all, you’re here. Content titles – whether those are article headlines, email subjects or titles of your direct marketing pieces – are the first point of
How to skyrocket engagement with your headlines Read More »