Your click-through rates will tell you that people are opening your emails – so why are there no customers in your shop? One possible reason is that you’re targeting the wrong people. Rather than communicating to consumers on the other side of the city, perhaps it’s time your email marketing campaign went hyperlocal. What is a

We live in a world where instant gratification is the norm. The digital transformation of society has meant that constant communication via mailing lists is often cited as the best way to build a relationship with customers. Ever since the first mass email was sent in 1978, the overwhelming majority of brands have embraced the